EPISODE: 61 You’re probably pretty well-versed in many things when it comes to school communications, especially after everything that has transpired over the last year. In today’s podcast, you’ll meet branding queen Marissa Weidenfeller who brought her marketing experience and put it to work in her alma mater at the perfect time! IN THIS EPISODE, […]
Read MoreHow Drones and Personality Can Improve Your Social Media Game with Skyler Hefley
EPISODE: 60 Meet Skyler from Tyler! He’s a business marketing mind who has recently entered the world of SchoolPR – and he has a LOT of strategies to share. IN THIS EPISODE, SKYLER EXPLAINS: The social media approach his team takes in his district of 18,000+ students. How his secret ninja skill with drones comes […]
Read MoreAll the Social Media Ideas for Summer 2021 with Heidi Feller
EPISODE: 59 Summer is almost here, and you may be wondering what social media should look like for your school or district. IN THIS EPISODE, HEIDI & ANDREA DISCUSS: How often you should post during summer break What you can do now to prepare for summer content More than 10 easy ideas for you to […]
Read MoreHow The 5-Day Facebook Challenge Ignited My School’s Engagement with Myra Barrera
EPISODE: 58 Myra Barrera may be only six months into her new role, but she is already ROCKING social media in her small community in Texas. Myra dishes out so many tips and tricks in this interview – you’re going to want to take notes! IN THIS EPISODE, MYRA EXPLAINS: Her role in a district […]
Read MoreRocking Social Media with Joelle Doye
EPISODE: 57 One of the first friends I made in #SchoolPR when I started in 2014 was Joëlle Doye. Her love for schools is only matched by her love for Bon Jovi (who she has seen in concert 34 times). I can’t wait for you to meet her! IN THIS EPISODE, JOELLE SHARES: Her journey […]
Read MoreBuilding Authentic, Relatable, and Engaging Social Media Content with Brandon Lorentz
EPISODE: 56 The school communicators that have grown up with social media certainly have a little bit of advantage. Today, Brandon Lorentz will prove that! IN THIS EPISODE, BRANDON DISCUSSES: The unique, 130-year history of The Summit Country Day School. How video plays a critical role in connecting with alumni and families. Why being authentic […]
Read MoreRebranding, Social Media, & Anxiety – Oh My! With Megan Anthony
EPISODE: 55 You might think your role in school communications is demanding. Well, today you’ll meet Megan Anthony, who helps serve four different Ohio schools AND her Educational Service Center with communication services – wow! IN THIS EPISODE, MEGAN EXPLAINS: How a struggle with anxiety landed her in School PR. The journey of a rebranding […]
Read More5 Reasons to Join the 5 Day Fire-Up Your Facebook Page Challenge
EPISODE: 54 School social media managers are constantly fighting the Facebook algorithm to get their content in front of the right people. Let’s increase your followers AND the engagement on your school Facebook Page – in just five days! Join now at socialschool4edu.com/challenge. IN THIS EPISODE, ANDREA BREAKS DOWN: The nuts & bolts of the 5 […]
Read MoreIt’s Time to Hire a Communications Student Intern with LeAnne Bugay
EPISODE: 53 Working in school public relations as a one-person department is tough. If you’re looking for help but can’t hire a full-time support person, a student intern may be the answer! Today, you’ll hear from college student LeAnne Bugay, who helped out Bellevue Public Schools Director of Communications, Amanda Oliver. IN THIS EPISODE, LEANNE SHARES: […]
Read MoreHow to Grow Your Social Media Followers By The Thousands with Liliana Gonzalez
EPISODE: 52 After listening to the El Paso Independent School District’s presentation at the recent TSPRA conference, I have a new nickname for Liliana Gonzalez. She is the Engagement Queen! The growth she has cultivated for the district is out of this world. IN THIS EPISODE, LILY SHARES: Her unique Master’s Thesis: Twitter & Religion! […]
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