School marketing is a need, not a want! There, I said it! As we head into a new school year, and you look at your strategic priorities for the year ahead, how high are you ranking your marketing efforts? Some school districts are tightening their budgets (which is understandable, given these grim realities), but reducing […]
Read MoreMember Spotlight: Consistent, Positive Storytelling in Winona Area Public Schools
What does it mean to inspire “positive gossip” within your school district? I can tell you that it’s not something that happens overnight. But it is a movement that starts from within, and it can start with a spark from just one person. And pretty soon, that spark spreads like wildfire! That spark is John […]
Read More25 School Social Media Post Ideas for Summer
Your school might be on summer break, but that doesn’t mean its social media channels should take a vacation! From alumni stories to summer reading snapshots, there are dozens of ways to keep your feeds fresh, even when school’s out. To keep the algorithms fed and your audiences engaged, we’ve rounded up the very best […]
Read MoreYour New Social Media Role Models! Our 2025 Golden Gribble Winners
Our fifth annual Best of School Social Media Awards was bigger and better than ever! With just shy of 400 submissions (392, to be exact!) from three countries, 39 states, and 239 individuals, my team and I had our work cut out for us. There were just SO many fantastic accounts, posts, and campaigns to […]
Read MoreHow to Use Social Media to Recruit Teachers and School Staff
If your K12 school is facing a staffing challenge, you’re not alone. It’s no secret that schools often struggle to fill open positions, especially as the start of a new academic year looms! But savvy school communicators know that there is a free tool in their toolbox that can help bolster their recruitment efforts all […]
Read MoreHow to Download Your Facebook Live Videos Before They Are Deleted From Your Page
Meta is at it again! The company has announced a significant change that affects all school Facebook pages: Facebook Live videos will no longer be archived on the platform for longer than 30 days. But even more pressing: Starting in the summer of 2025, all of your existing Facebook Live videos will be permanently deleted! […]
Read MoreLights, Camera, Connection! Engaging School Leaders & Students with a Fun Selfie Challenge
Who doesn’t love a great challenge? When we gamify social media, it becomes so much easier to get content and buy-in from staff members. A perfect example is the Social Media BINGO game! At #SocialSchool4EDU, we manage social media remotely for 88 districts nationwide, which means we have to get creative to keep content submissions […]
Read More7 Quick Instagram Reels Tricks to Get More Views and Likes
Little New Auburn School District has doubled its reach on Instagram through just one tactic: Instagram Reels! And it’s easier than you think! From student interviews to classroom peek-ins to recycling updates to concert invites, this version of storytelling helps school storytellers reach and engage more people online. But short-form videos aren’t just limited to […]
Read MoreMember Spotlight: Award-Winning Social Media at Chinook’s Edge School Division!
Running communications for Chinook’s Edge School Division is no small feat. This school division in central Alberta, Canada, is spread across 30 individual schools and educates over 11,000 students. Communications Coordinator Laurette Woodward oversees not only the division’s award-winning Facebook page (more on that, shortly!) but is also charged with training the social media managers […]
Read More2025 School Social Media Survey Results
We know that most schools are using social media… but how, exactly? As a social media manager, what are the biggest challenges you face? And how common is it for a school district to let students create content for the school pages? I really wanted to know the answers to these questions, so that’s why […]
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