Social Media Training for K12 Schools
AI can be a huge help for school communicators. It can help you get past a blank screen, organize your thoughts, and draft captions when time is tight. But AI also has habits. When those habits go unchecked, social media posts can start to sound: Polished, but generic. Professional, but not quite natural. Obviously AI-generated. […]
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Real student voices. Big feels. Zero cringe. If you’ve been scrolling and seeing the “microphone in the hallway” trend (sometimes called “Mic’d Up” or “Hallway Interviews”) and thinking… “Okay… but would this work at my school?” I’m telling you: YES, it would! This is one of those rare content ideas that is: ✔ Easy to […]
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When it comes to social media, it’s all about grabbing people’s attention with the stories we’re sharing. So what about an upcoming event or announcement that we would normally advertise via a printed flyer and email newsletter? Newsflash: Simply posting a digital flyer on Facebook and Instagram will fall flat! Unless you are lucky and […]
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This article was originally published on January 6, 2026, and reflects information known by this date. Special thanks to Chelsea Janke and Ashley Winter of CEL Marketing PR Design for sharing their expertise in a #SocialSchool4EDU webinar. This blog summarizes their most important takeaways. If school communication is about one thing, it’s connection. We tell […]
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What happens when a school district loses its PR position to budget cuts, enrollment starts declining, and community negativity drowns out all the good news? In most cases, the downward spiral would continue. But at Blaine School District in Washington, one determined technology staff member decided to change everything. I am so inspired by Tricia […]
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How a Wisconsin School District Transformed Community Engagement Through Strategic Social Media What happens when a superintendent treats storytelling as seriously as budgeting? In just two years, one rural school district doubled its monthly social media reach from 11,000 to 23,000 people – all without spending a fortune on marketing! Dr. Vince Breunig has been […]
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Time and time again, when I scroll through school districts’ social media pages, the most engaging content comes from inside real-life classrooms! Why? Because families and community members love seeing what learning looks like. You’re building organic support and buy-in with every behind-the-scenes classroom photo you share. Peeling back the curtain and showing those moments […]
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What if we told you the secret to authentic, engaging school content isn’t hiring more staff; it’s empowering the students you already have? We’re seeing an amazing trend: Schools across the country are discovering that their students are natural-born storytellers who can’t wait to share what makes their school special. I absolutely love it! Student […]
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Student interns play a powerful role in telling your school’s story. They bring creativity, fresh ideas, and authentic voices that connect with your community. But what happens when your state passes legislation banning cell phones in schools “from bell to bell”? Or your school adopts a cell phone free policy? We’re seeing this become more […]
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Every student has a story worth celebrating. Every single one! Yet when I train school communicators, I often hear this hesitation: “What about students with disabilities? Or those taking an alternative high school path? What about minority cultures within my school community? How do I share their stories? If I highlight them for their differences, […]
Read MoreWith #SocialSchool4EDU's Membership Program, we train your staff to be social media storytellers so you can stand out from other schools, celebrate your students and staff, and reach thousands in your community every day.
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