A guest post from Jason Wheeler, CPC, Marketing Coordinator for the Carrollton-Farmers Branch Independent School District. Has your school district spoken about the social media platform TikTok? Are you concerned about starting another social media platform? Have you heard terrible things about the TikTok app? In this article, I explain how your school district can […]

Racism and social injustice was certainly in the news in 2020. After the tragic death of George Floyd, schools were left scrambling for what they would say (or wouldn’t say) about the events. I’m not in any position of authority or expertise when it comes to this topic. That’s why in the weeks after the […]

A guest post from LeAnne Bugay Working in school public relations as a one-person show is tough. You feel like you spend your days putting out fires instead of storytelling. Because of time constraints, you only post urgent announcements to social media instead of content that engages your school community. Sound familiar? That is how […]

Social media makes a difference. I’ve seen it work in positive ways in hundreds of schools and districts! But if you’re not reporting on that impact to your leadership team, your board, and your staff – they may not realize the power that is possible. Today, I’m sharing how easy it is to create a […]

If you’ve been following our content for a while, you know that “Throwback Thursday” is a popular feature that is almost guaranteed to engage your community and alumni. (Just don’t make my biggest mistake…!) Still need to get started with this engaging weekly feature? Watch your 94-second primer, here: Now that we’ve established the importance […]

No two schools in America look the same this school year – but one thing they all have in common is that learning looks different from ever before! And many schools are partially (or completely) offering learning in a virtual environment. We recently wrote about how you can celebrate classroom learning through a “What I […]