Social Media Training for K12 Schools
Creative writing is one tool that should be in every school communications professional’s toolbox. But let’s be honest. Creating captions that keep your online community engaged and excited to follow your school’s story is not always easy. My creativity comes in waves. Sometimes I’m on fire and can create a fun photo caption on the […]
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Jerry Almendarez has embraced the power of social media as a leader of influence, creating a positive ripple-down effect among his brand ambassadors, staff members and teachers, students, families, the greater community, and even neighboring school districts. As the superintendent for Santa Ana Unified School District in California, a district of 41,000 students, Jerry is […]
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Have you been contacted by a company trying to sell your district on an app? Have those folks promised that an app will solve your communication issues, touting it as a one-stop shop? We have news for you. An app will not solve your communication issues. Let’s investigate why. Don’t get us wrong; we love […]
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Has your school’s Facebook page transitioned to the New Pages Experience yet? Our team here at #SocialSchool4EDU manages Facebook pages for more than 80 school districts. Up until last month, we only had about a dozen pages switch. But in the last month, we have had a flood of conversions! This leads me to the […]
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Is your district going through the rebranding process? Then this blog is for you! But before you read this week’s blog, head over to Part 1, where we covered everything you need to know to set you and your district up for a successful rebrand. Today’s blog covers everything you do after the new branding is […]
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“A brand’s strength is built upon its determination to promote its own distinctive values and mission.” – Jean-Noel Kapferer A brand is more than a logo and school colors. A brand is an identity… a voice… an unambiguous presence that is identifiable with you and only you, as a school district. But in my 8+ […]
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“Survey says…” No, this isn’t Family Feud. We are not hosting an entertaining game show where we reveal the top 5 nightmare requests that every school PR person fears of receiving this school year! “I need you to make a video for…” Oh, the chills that just ran up your spine! No, this is a […]
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School buses are warming up, families are packing kids’ backpacks, and teachers are gearing up their classrooms. That’s right – it’s Back to School Time! As we embark on a new school year, it’s the perfect opportunity to revisit your social media processes and start filling out your content calendar. And while the first few […]
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Getting your staff involved in telling your district’s stories on social media is crucial! Whether they’re running their own accounts with your approval, submitting content to you for posting, and/or encouraged to engage with school posts – there’s plenty that non-communications department staff members can do to amplify your school’s stories. Today’s blog is inspired […]
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We’re starting another school year, so cue the circus music for EVERYONE to ask about starting a new Facebook page for their classroom, team, or organization. What might seem like good intentions – communication and celebration – can quickly turn into inactive accounts, problematic comments, and total chaos around what parents should be following and […]
Read MoreWith #SocialSchool4EDU's Membership Program, we train your staff to be social media storytellers so you can stand out from other schools, celebrate your students and staff, and reach thousands in your community every day.
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