EPISODE: 75 A topic that every school communicator will deal with at some point is the death of a student or staff member. No matter what the cause of death may be, you might be wondering if you should share anything on social media. Listen in to a thoughtful perspective from Josh Burnette, who dealt […]
Read MoreEngaging Students as Content Creators with Christine Paik
EPISODE: 74 Need help with content creation in your understaffed communications department? Then you’re in the right place! Christine Paik is going to share all of the secrets behind her successful student intern program. IN THIS EPISODE, CHRISTINE EXPLAINS: How she manages communications in a district of 39,000 students with only a 3-person department Why […]
Read MoreProfessional Development Opportunities for School Communicators with Janet Swiecichowski, APR, Fellow PRSA
EPISODE: 73 During last week’s episode (episode 72), we focused on seven steps to secure professional development funding in your School PR role. This week, we’re following that up with a list of opportunities for learning! Some are free, some are paid, but all will help you keep up with the ever-changing world of public […]
Read More7 Steps to Landing Professional Development Funding for Your School PR Role
EPISODE: 72 Confidently ask for the funds you need to support your role in school communications with these seven steps. I promise that it is not as scary as you may think! IN THIS EPISODE, ANDREA SHARES: What to look for in a professional program when you are doing your research How to relate the […]
Read MoreHow to Manage All the Things in a One-Person SchoolPR Shop with Lana Snodgras
EPISODE: 71 Looking for ways to manage it all as a small but mighty team of one this school year? You’re in luck! Lana Snodgras is the Director of Communications for a school district of 2700 students in Missouri and she has a ton of helpful advice in this episode. IN THIS EPISODE, LANA SHARES: […]
Read MoreA Simple Strategy to Find Powerful Stories in your Schools with Veronica Johannsen
EPISODE 70 Are you struggling to find meaningful stories to tell? You know that they are out there but people just won’t share them with you! Well, today’s guest is going to share her secret for discovering those stories. Veronica Johannsen is a trained journalist and her simple strategy helped land her school district on […]
Read MoreHow Positive Stories Every Day Can Change Perceptions with Lindsey Hansen
EPISODE 69 Today’s guest wears a lot of hats, and she’s not afraid of a challenge. When faced with some negative publicity about their high school, Lindsey Hansen focused on celebrating the amazing things about her district using social media. After four years, it has made a big difference! IN THIS EPISODE, LINDSEY EXPLAINS: How […]
Read MoreHow to Get New Staff Involved with Social Media with Heidi Feller
EPISODE 68 Back to school time is here, so what is your plan to get new staff involved in social media? If you don’t have one, you’re in the right place! Heidi is going to walk you through, step by step, on how and what you should share with your newest storytellers. IN THIS EPISODE, […]
Read MoreMeet Your New BFF in #SchoolPR with Erin McCann
EPISODE: 67 Ever meet someone and immediately think “I want to be their friend”? This happened on the podcast interview for me, and I’m betting that you’ll feel the same way! Erin is going to inspire and support you in your role as a school communicator. IN THIS EPISODE, ERIN SHARES: How she journeyed from […]
Read MoreCreate a Facebook Live Show in Your District with Morgan Delack
EPISODE: 66 Looking for a unique way to engage your school community next year? A Facebook Live show sounds scary – but it’s totally possible! IN THIS EPISODE, MORGAN SHARES: How her company at Finalsite supports school communicators around the world with their services and free content Why your own social media use is important […]
Read More