Episode: 315 Today’s guest brings such a practical perspective for women in school leadership, especially when it comes to speaking up about your strengths, advocating for your work, and building confidence in a way that feels authentic. If burnout has been creeping in, this episode will really hit home. Rebecca unpacks how unclear roles, weak […]
Read MoreReels, Relationships, and School PR Growth with Elissa Dickey
Episode: 314 Elissa Dickey shares how she grew Aberdeen Public Schools’ presence from just 36 followers to nearly 2,000 by telling positive stories, building trust across the district, and staying consistent. Her journey is such a good reminder that growth does not happen overnight, but it does happen when you keep showing up. This episode […]
Read MoreWhen Flyers Fail: A Fresh Social Strategy for 4K/K Enrollment with Kari Klebba
Episode: 313 Kari Klebba reveals the moment Milton realized their usual enrollment reminders weren’t landing – and the unexpected shift that changed their results. You’ll hear the simple “event-style” concept they used to make 4K/kindergarten enrollment feel exciting and why it sparked attention well beyond the classroom. Kari breaks down what her community consistently responds to […]
Read MoreNew Accessibility Rules for School Social Media (WCAG 2.1 AA) with Andrea Gribble
Episode: 312 Andrea breaks down what’s changing (without panic) – why WCAG 2.1 AA is becoming the standard for all school digital content (including social media), plus the key compliance timelines (April 2026/April 2027). Alt text becomes a daily habit, not an optional extra. You’ll learn what “good” alt text sounds like, what to avoid when describing […]
Read MoreRecruit More Teachers Using Testimonials, Toolkits & Ads with Sara Meredith, APR
Episode: 311 Sara Meredith shares how Peoria Unified rebuilt teacher recruitment around research – not guesses – so messaging matched what educators actually value. You’ll hear why “pay” wasn’t the main reason staff were leaving and how that insight reshaped their campaign to spotlight coaching, benefits, and growth. Get practical ideas you can steal: staff […]
Read MoreLead From Who You Are: How to Build Your Leadership Rhythms with Dr. Joe Sanfelippo
Episode: 310 Author, speaker, and retired school leader Dr. Joe Sanfelippo joins the podcast to dive into his newest book, Lead from Who You Are. It all starts with values – because who you are drives how you lead. You’ll learn Joe’s three leadership rhythms (personal, people, process) and how they help you stay steady – […]
Read MoreCrisis Comms as a One-Person Shop: Real-World Lessons with Adelle Wellens
Episode: 309 Adelle Wellens walks us through how she survived 13 crises in just 9 days – and she handled them all as a solo communications department! You’ll learn some of the tools she had in place to help. You’ll hear how strong community relationships made all the difference during high-stress situations. Adelle shares simple […]
Read More2026 Survey: Top Platforms, Biggest Challenges & What Schools Want Next with Andrea Gribble
Episode: 308 It’s here – the 2026 Social Media Survey results! Listen in as Andrea breaks down what 497 respondents revealed about who’s running school social media, what platforms they’re managing, and what’s shifting year-over-year. Facebook still dominates, Instagram remains strong, and X/Twitter continues to slide – learn the biggest changes since 2022. Are you […]
Read MoreFrom Reactive to Proactive: A New Path to Student Wellness with Iuri Melo
Episode: 307 Today you’ll meet Iuri Melo, a licensed clinical social worker and co-founder of SchoolPulse, who’s helping schools support student mental health in a whole new way. Learn how simple texts are changing the game for student wellness and opening doors to real-time help. Think your school is doing “enough”? Iuri breaks down the […]
Read MoreBoosting School Customer Service with Creative Strategies and AI with Jeannette Hartwig
Episode: 306 Jeannette Hartwig is a one-person comms team – but that didn’t stop her from leading a customer service refresh across her district. You’ll love the simple, eye-opening tactic she used to uncover real customer service gaps. She created a go-to resource for staff that’s still making a difference – find out what’s in […]
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