Episode: 165 Today’s episode is a special one! You get to meet the woman behind helping me bring my new book to the world, Michelle Rayburn. She started her career as a nurse, but after having children, she rediscovered her love of writing. Michelle is an accomplished author and expert on self-publishing books through platforms […]

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Episode: 164 Dr. Joe Sanfelippo was my first mentor when I started this business, and we’ve got a special podcast episode today! Joe shares his philosophy of what makes Fall Creek different. They recognize when good things are happening, acknowledge it, and extend and share that news with others. Joe’s latest book, Lead From Where You […]

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Episode: 163 Not every technology coordinator has a marketing degree, but this week’s guest does! After helping her district successfully pass a bond, she added social media strategist to her title! Just like a washing machine can help you leverage technology to get your clothes washed quickly, Artificial Intelligence can enable you to do some […]

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Episode: 162 Get ready to be inspired by Lynette’s journey into the #SchoolPR world! What started as a part-time office position has led to her current role in a district of 5,000 students. Looking for additional schooling to support your role in school communications? You’ll learn of two online programs to check out! You cannot […]

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Episode: 161 Can you imagine doing social media in a district of 180,000 students? If you can’t, today’s interview will provide a sneak peek. And it’s not as scary as you might think. Planning is everything, and you’ll grab some helpful tips and strategies. Looking for a safe way to do an Instagram takeover? Try […]

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Episode: 160 Are you working for a service agency (BOCES, ESC, or Office of Education) or are you a one-person communication shop? If so – listen in! There is so much value in today’s podcast! Jacqueline shares her APR project with us, including a usable social media strategic plan that you can implement for your […]

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Episode: 159 With 35 years in education, today’s guest is sharing a wealth of knowledge when it comes to educators and social media. You are going to want to take some notes! Dr. Robin Finley often shares scenarios in her Teaching Time classes that ask educators to guess whether the teacher kept their job or […]

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Episode: 158 After nine years of managing social media for schools and training others to do the same, I’ve written a book to help schools celebrate their students and staff. It is called “Social Media for Schools: Proven Storytelling Strategies and Ideas to Celebrate Your Students & Staff – While Keeping Your Sanity.” This episode […]

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Episode: 157 Have you ever been told, “If you don’t have something nice to say, don’t say anything at all?” Well – if you’re in school communications, you can’t really use that advice. Lucky for you, today’s guest has written a book to help you know what you actually can say! With nearly 3 decades of experience […]

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Episode: 156 Les Atkins and his small communications team are slaying the social media engagement game with their powerful storytelling in a district of 38 schools, 23,000 students, and 3,500 staff. Learn what features Alamance-Burlington uses to drive staff morale, staff recruitment, and community engagement. North Carolina School Public Relations Association (NCSPRA) recently recognized Les […]

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