Episode: 341 Dr. Jill Johnson shares the heart behind her new book, Students Tell the Story, and why she believes student-led social media can strengthen school culture, community trust, and student leadership. Student storytelling isn’t just a way to get more content created. Jill explains how giving students real responsibility provides an authentic place to […]

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Episode: 340 Melissa Bevier shares the remarkable progress her district has made since attending the Social Media for Schools Retreat, including nearly tripling its social media following and creating content that reached tens of thousands of views. Sometimes the biggest improvements don’t require a complicated strategy. Melissa explains how simple shifts – like relying less […]

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Episode: 339 Sharon Patrick is a one-person communications department serving 28 schools and 18,000+ students – and she’s making social media work! She shares the practical systems, shortcuts, and mindset that help her keep telling great stories without trying to do everything perfectly. More posts don’t automatically mean better social media. Sharon once had a […]

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Episode: 338 Robert Chapman believes your school’s Instagram should be a “trophy case.” Discover how this simple mindset helps Clinton Public Schools consistently celebrate students, staff, and the everyday moments that make their district special. You don’t need to chase the algorithm to grow your Instagram. Robert shares how Clinton Public Schools built an audience […]

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Episode: 337 Fresh out of college and loving her role at Pinkerton Academy, Genna Dellisola shares how students have become an important part of the school’s communications team – creating content while gaining hands-on experience they can take straight into college and future careers. What if your student social media team was actually a class? […]

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Episode: 336 You really can create a bunch of great video content without spending hours at your school! I’m sharing exactly how I turned less than one hour at Academic Night into 10 different Reels. One event can give you weeks of content if you know what to look for. I’ll walk you through how […]

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Episode: 335 Mike Cyze has spent 14 years in school communications, and he knows firsthand what this role demands. He shares a perspective on the work that will have many school communicators nodding along and thinking, Yep… he gets it. There’s a part of this job that most people never see. Mike opens up about one […]

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Episode: 334 Alex Richmond and Marc Copani from Fulton City School District share how their Fulton School Champions program has grown into a beloved tradition that celebrates staff, builds pride, and brings the community along for the ride. If staff morale and retention are on your mind, this episode will show you how intentional recognition […]

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Episode 333: Greg Viebranz shares lessons from 35 years in school communications and explains how his 360° approach can help districts strengthen trust, transparency, and community support. Discover how a simple “temperature check” survey can reveal what families really think about your communication – and help you make smarter decisions about what to share next. […]

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Episode 332: Today is a very special interview with Allison Martinson, our graphic designer here at #SocialSchool4EDU. You’ll get to know Allison beyond the incredible designs she creates and hear why giving back has become such an important part of her life and our shared mission. Giving back doesn’t have to mean doing something huge. […]

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