Episode: 330 Deron Stender has spent 24 years leading school districts, and one lesson stands above the rest: communication builds trust. Hear how early setbacks helped shape his belief that communication isn’t just part of leadership – it’s one of the most important leadership skills a superintendent can develop. Are you telling your community what’s […]

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Episode: 329 Growing membership doesn’t happen by accident. Christa Fazio explains how PenSPRA built relationships with superintendents, tracked new communications roles, and reached out when districts posted jobs. For one-person school PR shops, connection is everything. You’ll hear how PenSPRA creates a built-in network through mentoring, monthly conversations, and professional development designed specifically for school […]

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Episode: 328 Today’s solo episode shares a timely reminder that AI can absolutely support school communication – but it should never replace the real, authentic stories that build trust with families. You’ll hear why student photos, names, and likenesses need extra caution when AI tools are involved, even when families have already signed photo permission […]

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Episode: 327 Piper Adamson shares how her first year in school PR has transformed her perspective on storytelling, student engagement, and why working in schools is unlike any other communications role. Discover how simple, authentic content – from a spontaneous “67 Day” Reel to hallway microphone interviews – can generate incredible engagement and strengthen community […]

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Episode: 326 Meredith Oman shares how one simple invitation turned into a life-changing growth group for Andrea. What started as a short book study became a weekly source of encouragement, accountability, friendship, and personal growth. Andrea opens up about why this group has made her a better leader, mom, wife, friend, and human. Busy school […]

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Episode: 325 Cala Elliott shares how she stepped into school communications without a traditional PR degree – and how she continues to push through imposter syndrome by focusing on the value of the stories she gets to tell. You’ll hear why being physically present in school buildings can completely change the stories you discover. Cala […]

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Episode: 324 Jake Sturgis from Captivate Media joins Andrea to unpack the growing concern around AI, deepfakes, and student photos – and why school communicators need thoughtful guardrails, not fear-based decisions. You’ll hear why a blanket “no more student photos” policy can create unintended consequences for trust, transparency, enrollment, referendum storytelling, and family connection. Andrea […]

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Episode: 323 Samantha Fleming brings nearly 20 years of independent school experience to this conversation, and her practical advice will help school communicators find more balance, purpose, and joy in the day-to-day work. You’ll hear why Samantha believes social media should not be about selling your school. Instead, it should showcase your culture, celebrate your […]

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Episode: 322 Andrea gets refreshingly honest about the five lies she still has to fight in her own school social media work. From “I’m not good enough” to “I have to do everything,” you’ll hear real stories, real mistakes, and the mindset shifts that can help you move forward anyway. You’ll learn why waiting until […]

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Episode: 321 Meet Emily DeBaker. She has a unique role as chief of staff at Racine Unified, where she supports district leaders, advises the superintendent, and brings a communication lens to big decisions before they reach staff, families, or the community. You’ll hear why getting involved in a professional development association like WSPRA (Wisconsin School […]

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