Episode: 272 Max Smith, Digital Marketing Manager at Region 10 ESC, shares how he’s using social media to amplify school stories and connect with the community. Ready to level up your social media game? Hear how Max launched the Get Social Summit and why it’s a must-attend for school communicators. Max’s go-to advice: Stop ignoring […]

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Episode: 271 Superintendent Dr. Jason Hewitt and communications pro Erin Goad open up about how Shepherd ISD rebuilt community trust using social media. Think you can’t afford a communications director? Hear how Erin’s unique path from librarian to storyteller is helping transform culture in their small Texas district of 1900 students. Wondering how to celebrate […]

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Episode: 270 Hear how AndreAnna Tate took a big idea—student influencers—and turned it into a game-changing program at Irving ISD. Want to reach families and community members without children in your schools? AndreAnna’s strategy using Nextdoor might be your next big move. From planning events to writing scripts, learn how these students do way more than […]

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Episode: 269 4 Key Takeaways: Foundations of Higher Performance Learn about Mark’s life-changing “Higher Performance Generation” system—built on mindset, relationships, and self-mastery—and how it helps students and educators elevate performance and well-being. The Story That Sparked It All Hear the powerful, emotional story of a student whose life was saved through connection and care—and how […]

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Episode: 268 4 Key Takeaways for Listeners: Batch It & Relax – Plan ahead with repeatable features like Throwback Thursdays, Question of the Week, and staff shoutouts to keep your feed active without burning out. Engage Through Challenges – Try summer reading challenges or school spirit days to spark interaction and user-generated content. Show the […]

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Episode: 267 What happens when you empower school staff with the tools and confidence to tell their own stories? 💥 You get a district-wide transformation. In this episode, you’ll hear how Marshalltown’s Social Media Ambassador program, led by Abby Koch and supported by Andrea Gribble, turned friendly competition into meaningful engagement. Learn why your videos […]

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Episode: 266 Today’s episode is unique, and we are thrilled to welcome Dr. Amanda Materre, whose unexpected career path shows how embracing new tools can open new doors – even for those who start out in the classroom. How can AI help school communicators get a week of time back each month? Dr. Materre reveals […]

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Episode: 265 Your school’s brand is more than a logo—it’s how your community connects with your story. In this episode, Andrea chats with Kelly May from CEL Marketing PR & Design to break down a 10-item checklist to ensure your brand is ready for social media. From templates to accessibility, you’ll walk away with practical […]

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Episode: 264 In this episode, you’ll hear from Lisa Streckert at St. Croix Lutheran Academy in Minnesota and learn her best tips for successful school storytelling on social media. Consistency Builds Engagement: Posting daily and encouraging simple interactions from parents and teachers can lead to strong, consistent engagement, even in a smaller school setting. Use […]

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Episode: 263 Extra, extra—scroll all about it! Former journalist turned school communicator Daniel Langhorne shares how his newsroom background helps him uncover and celebrate the best stories at Sage Hill School in Newport Beach, California. Timeliness and authenticity matter! Learn why Daniel and his team treat school PR like a small newsroom—focusing on real-time, engaging […]

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