Episode 333: Greg Viebranz shares lessons from 35 years in school communications and explains how his 360° approach can help districts strengthen trust, transparency, and community support. Discover how a simple “temperature check” survey can reveal what families really think about your communication – and help you make smarter decisions about what to share next. […]

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Episode 332: Today is a very special interview with Allison Martinson, our graphic designer here at #SocialSchool4EDU. You’ll get to know Allison beyond the incredible designs she creates and hear why giving back has become such an important part of her life and our shared mission. Giving back doesn’t have to mean doing something huge. […]

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Episode: 331 Frank Devereaux shares how school communicators can move beyond viewing AI as a threat or shortcut and start using it as a thought partner to strengthen ideas, streamline workflows, and create clearer messages. Discover how custom AI agents trained on your district’s style guides, mission, and trusted resources can help your team communicate […]

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Episode: 330 Deron Stender has spent 24 years leading school districts, and one lesson stands above the rest: communication builds trust. Hear how early setbacks helped shape his belief that communication isn’t just part of leadership – it’s one of the most important leadership skills a superintendent can develop. Are you telling your community what’s […]

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Episode: 329 Growing membership doesn’t happen by accident. Christa Fazio explains how PenSPRA built relationships with superintendents, tracked new communications roles, and reached out when districts posted jobs. For one-person school PR shops, connection is everything. You’ll hear how PenSPRA creates a built-in network through mentoring, monthly conversations, and professional development designed specifically for school […]

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Episode: 328 Today’s solo episode shares a timely reminder that AI can absolutely support school communication – but it should never replace the real, authentic stories that build trust with families. You’ll hear why student photos, names, and likenesses need extra caution when AI tools are involved, even when families have already signed photo permission […]

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Episode: 327 Piper Adamson shares how her first year in school PR has transformed her perspective on storytelling, student engagement, and why working in schools is unlike any other communications role. Discover how simple, authentic content – from a spontaneous “67 Day” Reel to hallway microphone interviews – can generate incredible engagement and strengthen community […]

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Episode: 326 Meredith Oman shares how one simple invitation turned into a life-changing growth group for Andrea. What started as a short book study became a weekly source of encouragement, accountability, friendship, and personal growth. Andrea opens up about why this group has made her a better leader, mom, wife, friend, and human. Busy school […]

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Episode: 325 Cala Elliott shares how she stepped into school communications without a traditional PR degree – and how she continues to push through imposter syndrome by focusing on the value of the stories she gets to tell. You’ll hear why being physically present in school buildings can completely change the stories you discover. Cala […]

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Episode: 324 Jake Sturgis from Captivate Media joins Andrea to unpack the growing concern around AI, deepfakes, and student photos – and why school communicators need thoughtful guardrails, not fear-based decisions. You’ll hear why a blanket “no more student photos” policy can create unintended consequences for trust, transparency, enrollment, referendum storytelling, and family connection. Andrea […]

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