Episode: 302 Coty Kuschinsky shares how empowering every staff member to be a storyteller has created major pride, connection, and culture at Saginaw ISD. “Collective authorship” isn’t just a fancy term – Coty breaks down exactly how it works and how you can make it happen, even if you’re a one-person shop. Forget perfect photos and […]

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Episode: 301 Michelle Shue shares how she and her team pulled off an award-winning kindergarten campaign without a marketing background. From “What even is a campaign?” to NSPRA Gold Medallion winner, hear how ChatGPT helped Michelle figure it all out. You’ll get access to real, ready-to-use resources – from social media posts to a family-friendly […]

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Episode: 300 Aliya, my oldest daughter, flips the script and interviews me in this special 300th episode. From how it all started to the biggest surprises along the way, we’re pulling back the curtain like never before. You’ll hear about those early years – no paycheck, selling my house, and wondering if I could really do […]

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Episode 299: Adam Marcum shares the story behind a feel-good hallway video that captured hearts – and global attention – by simply asking students to “tell me something good.” Want to boost your production value on a budget? Adam reveals the exact setup he used to make this video happen. You’re not going to believe […]

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Episode: 298 Jatana Jackson, Senior Communications Coordinator at Brevard Public Schools, brings a fresh perspective to school PR, drawing on 12 years as a social media influencer to truly connect with her audience. Engagement isn’t just a buzzword! Jatana shares how likes, shares, and comments guide what gets posted – and why getting people to care […]

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Episode: 297 Kelly Meredith shares how she transformed a loosely defined comms role into a vibrant, story-driven strategy that highlights the heart of her school. Hear how she built trust with even the most reserved faculty to consistently gather strong content. Discover how social media is impacting prospective families, strengthening school culture, and honoring traditions. […]

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Episode: 296 Krystal Hurr shares how York County School Division is tapping into student drone expertise to tell school stories from a student’s perspective. Senior Samantha Beatley explains how her internship turned into a paid opportunity to lead a video project aimed at welcoming new students, especially those from military families. Learn how collaboration between […]

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Episode: 295 Javier Ibarra shares how Denver Public Schools transitioned from reactive posts to strategic storytelling, resulting in viral reels and even a feature on Good Morning America. Learn what gear this Emmy-winning team uses to create professional content. It costs less than $1,000 and is powered by iPhones. There is a link below! Get […]

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Episode: 294 Lauren Snell opens up about a full-scale social media attack on Cherry Creek School District – and how she led her team through it with transparency and calm. You’ll walk away with a comprehensive crisis checklist, covering everything from assigning team roles to managing media and coordinating with law enforcement. Learn how Lauren […]

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Episode: 293 Zac Rantz breaks down why accessibility is top of mind for schools and how upcoming regulations are pushing needed change. He simplifies the five key areas—images, colors, links, PDFs, and videos—with easy-to-follow, practical tips. Discover how accessibility isn’t just compliance—it’s about making school communications better for everyone. Zac also shares how his district of 6,700 students […]

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