Episode: 324 Jake Sturgis from Captivate Media joins Andrea to unpack the growing concern around AI, deepfakes, and student photos – and why school communicators need thoughtful guardrails, not fear-based decisions. You’ll hear why a blanket “no more student photos” policy can create unintended consequences for trust, transparency, enrollment, referendum storytelling, and family connection. Andrea […]

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Episode: 323 Samantha Fleming brings nearly 20 years of independent school experience to this conversation, and her practical advice will help school communicators find more balance, purpose, and joy in the day-to-day work. You’ll hear why Samantha believes social media should not be about selling your school. Instead, it should showcase your culture, celebrate your […]

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Episode: 322 Andrea gets refreshingly honest about the five lies she still has to fight in her own school social media work. From “I’m not good enough” to “I have to do everything,” you’ll hear real stories, real mistakes, and the mindset shifts that can help you move forward anyway. You’ll learn why waiting until […]

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Episode: 321 Meet Emily DeBaker. She has a unique role as chief of staff at Racine Unified, where she supports district leaders, advises the superintendent, and brings a communication lens to big decisions before they reach staff, families, or the community. You’ll hear why getting involved in a professional development association like WSPRA (Wisconsin School […]

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Episode: 320 Meet Jeanise Dimitri. She has spent 18 years at Middle Bucks Institute of Technology, and today she’s sharing how a student influencer initiative became one of the most exciting and impactful projects of her career. You’ll hear how Jeanise went from struggling to gather content from staff to receiving more than 70 student […]

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Episode: 319 Andrea Joseph shares why some of the best school photos happen when you slow down, stay quiet, and let the moment come to you. Her idea of “curated spontaneity” is something every school storyteller will want to try. You’ll hear simple but powerful photography tips to help you capture more authentic images at […]

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Episode: 318 Jennifer Bode breaks down the exact fundraising formulas her small school uses to consistently run a high-impact gala. There’s a simple way to structure your auction (hint: fewer items = better results) that can instantly improve your fundraiser. Stop wasting time on ineffective promotion – learn which social media tactics actually drive attendance […]

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Episode: 317 In this deeply personal episode, Andrea is joined by her husband, Bill Gribble, to share both sides of her journey through anxiety and depression – and his perspective is such an important reminder that loved ones need support and guidance, too. Andrea opens up about what anxiety and depression really felt like behind […]

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Episode: 316 Dan O’Brien shares how NESPRA supports school communicators through professional development, networking, and practical training for today’s school PR challenges. Learn how Worcester Public Schools responded to an OCR accessibility complaint and used the experience to strengthen communication practices across the district. This episode explores why accessibility in school communications matters, from website […]

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Episode: 315 Today’s guest brings such a practical perspective for women in school leadership, especially when it comes to speaking up about your strengths, advocating for your work, and building confidence in a way that feels authentic. If burnout has been creeping in, this episode will really hit home. Rebecca unpacks how unclear roles, weak […]

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