Episode: 292 What happens when a strategic communications expert from higher ed takes on K-12 social media? Chanda Gilmore drops fresh, practical advice your school can start using right away. Before you post, are you really listening? Discover why tuning in to your community first could be the biggest game-changer for your engagement strategy. Think there’s a […]

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Episode: 291 Shain Bergan shares the incredible story of how Kansas City Public Schools rewrote their narrative. From declining enrollment and 60-year-old buildings to renewed community pride and growing numbers, all through the power of consistent, strategic storytelling. Get the inside scoop on how a $474 million bond passed with 85% voter approval – the […]

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Episode: 290 Andrea shares her firsthand experience navigating Facebook page suspensions and restrictions for schools – and why this issue is hitting closer to home than ever before. Find out which seemingly harmless words (like “raffle” or “donation”) may now trigger Facebook’s AI to flag or shut down your page. Learn how Andrea and her […]

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Episode: 289 Michelle Karpinski from Portage Public Schools in Michigan shares how embracing a communications audit unlocked major growth for her district. Learn how improvements were made with both internal and external communication and how they tracked their progress. Discover how a data-driven audit led to a full rebrand, website overhaul, and better parent engagement. […]

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Episode: 288 Jason Lewis shares how a parent’s social media praise turned into a powerful story of school choice—and proof that our storytelling work truly makes a difference. Learn how Jason’s student-led Instagram takeovers not only boost engagement but also help build leadership skills and résumé-worthy experiences for students. Discover how Jason’s summer scavenger hunt […]

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Episode: 287 Today, you’ll meet Tyler Moberg, a former teacher turned trainer in the powerful world of AI! He shares six leading AI platforms and when to use each for maximum school communication impact. Still think AI is here to take your job? Hear the powerful mindset shift that could change everything. Spot the “AI […]

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Episode: 286 Sara Schneider from CSCOE spills the secrets behind her “Marketing Minute” video series—and how it’s inspiring 151 Catholic schools to show up online with confidence. You’ll love the exact tools Sara uses to make school videos pop—think mic, light, and magic for under $100! Worried about being on camera? Sara shares real-talk advice […]

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Episode: 285 Tricia didn’t plan to lead social media—she just raised her hand. Now she’s making a huge impact! Her story proves that passion and heart can take you far, even when you’re figuring things out as you go. No formal training? No problem. Hear how Tricia self-taught her way to success—with lots of sticky […]

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Episode: 284 My friend Brian Bridges is back—and this time, he’s sharing a solution that will seriously save your sanity when it comes to registrations. Camp Simple is the answer we’ve all been waiting for! Whether it’s a cheer clinic, science camp, or t-shirt sale, this platform takes care of it all—forms, payments, waivers—so your […]

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Episode: 283 Hear how Jordan Ziemer and Kaitlin Paonessa made bold career pivots into school PR — and discover what finally made their work feel truly meaningful. Their paths are different, but their purpose is shared. Feeling overwhelmed or unsure in your role? You’re not alone. This honest convo dives into burnout, impostor syndrome, and […]

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