Picture this: A school communicator eagerly waiting to tell their school’s exciting stories to the community via social media. Despite sending reminders and encouraging staff to capture the magic happening […]
Read MoreManaging Your School’s Facebook Page: A Comprehensive Guide to Meta Business Portfolio
Can you believe Facebook has been around for 20 years? Zuckerburg launched it from his dorm room in 2004, and the world has never been the same. Today’s high school […]
Read MoreCase Study: Gardner Edgerton Unified School District 231
Forging Community Ties and Amplifying School Spirit in Kansas! Ben Boothe, Ed.D. has a lot on his plate. Not only is he the Assistant Superintendent of Educational Services for Gardner […]
Read More5 Categories of Instagram Reels to Try at Your School
Short-form video on social media is here to stay! According to Sprout Social, “Reels see an average reach rate of 30.81%. That’s double the reach rate of other content formats.” […]
Read MoreMember Spotlight: Mahtomedi Public Schools is Doing Big Things with Instagram Reels!
School communicators everywhere are turning to Instagram Reels to reach and engage their communities, and districts like Mahtomedi Public Schools have seen just how effective Reels can be! Through creativity, […]
Read More8 High-Impact Social Media Posts from Schools (And How to Use Them!)
It’s a jungle out there! If you’re managing social media for a school, you know it’s easy for your posts to get lost in a waterfall of content. When people […]
Read MoreDoes Social Media Produce ROI? Five Critical Considerations
Here’s a question you probably never thought I’d ask: Is social media worth it? As someone who has been helping schools and school communicators with social media since 2014, I […]
Read MoreHow to Handle Holiday Greetings and Celebrations on Social Media
Today, we’re tackling a question that has caused countless headaches within the school communications community: Holiday greetings on social media. Many school communities embrace a variety of cultures and religions, […]
Read MoreEmpowering Student Voices: Launching a Social Media Internship at Your School
Adding students to your social media team is a brilliant strategy that more and more schools and districts are implementing. It’s a win-win idea! You get more engaging, creative content […]
Read More14 Creative School Mascot Photo Ideas
Great photos directly impact how well you can tell your school’s stories on social media! In a crowded newsfeed, it’s important to stand out. And today, I want to show […]
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