Let me start with this: I love AI. I use it every day, and I teach schools how to use it. AI tools can help us save time, spark ideas, […]
Read MoreThe Problem with AI-Generated Flyers: Why Simple Social Media Wins
How to Grab New Social Media Followers the Moment They Enter Your School!
Does everyone who walks into your school realize you are on social media? I’m talking students, parents, visitors, staff members… everyone! This is the easiest way to communicate your social […]
Read MoreSocial Media Content Batching: 1 Hour Filming, 10 Videos, 37,000+ Views
Lack of time is the biggest obstacle for anyone running social media for a school. After all, you have a never-ending list of communication responsibilities, and content creation takes time! Anyone […]
Read More38 Purpose-Driven School Social Media Video Ideas
Featuring the 2026 Golden Gribble Honorable Mentions Every great school video starts with a purpose. Sometimes that purpose is to celebrate students. Other times it’s to recruit families, explain an […]
Read MoreGet Inspired: 24 Brilliant School Social Media Posts
Featuring the 2026 Golden Gribble Honorable Mentions Each year, #SocialSchool4EDU celebrates the very best in K-12 school storytelling through our annual Golden Gribble Awards. While this year’s winners earned well-deserved […]
Read MoreHow to Run a Successful Kindergarten Enrollment Campaign on Social Media
Every year, families in your community are making one of the biggest decisions of their child’s early life: Where to send them to kindergarten. They’re not waiting for a flyer […]
Read MoreHow to Write for Accessibility in K12 School Communications
The hottest topic in school communications right now isn’t Instagram Reels or crisis management. It’s digital accessibility! Digital accessibility means every person can access the information your school distributes, regardless […]
Read MoreHow to Manage School Social Media: Start with a Self-Assessment
Remember those multiple-choice quizzes that could peg your entire personality in ten questions? Admit it: I can’t be the only one who took Cosmo quizzes as a teen! In the […]
Read MoreShould Schools Stop Posting Student Photos Because of AI?
Can schools safely share student photos in the age of AI? Now that’s a loaded question! A school communicator recently emailed me about this concern, and I decided to paraphrase […]
Read More2026 Golden Gribble Winners: 30 Schools Crushin’ It on Social Media!
Every year, I think to myself, “It can’t possibly get better than this.” And every year, when my annual awards season comes along, you prove me wrong! Welcome to the […]
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