Great photos directly impact how well you can tell your school’s stories on social media! In a crowded newsfeed, it’s important to stand out. And today, I want to show […]
Read More14 Creative School Mascot Photo Ideas
16 Smart Tips to Maximize Canva for Your School District
Canva is a school social media manager’s best friend! With free access to tools like photo editing, graphic creation, AI tools, video editing, and more, Canva can help streamline your […]
Read MoreHow to Celebrate Your School Principals on Social Media during National Principals Month
*groan* I know, I know… we’re talking about yet another “celebration month” that you, as a school social media manager, need to keep up with. But I believe that National […]
Read MoreGet the Votes You Need: How to Use Social Media to Support Your District’s Ballot Measure
One of the biggest projects any school communicator will undertake is a referendum/bond campaign. Asking your community to approve funding for your district – we’re talking about tens of millions […]
Read MoreOutsmarting the Algorithm with Your Social Media Videos
Pop quiz: How well are videos performing on your school’s social media channels? Have you checked your analytics lately? Many school communicators have noticed that video views and engagement are […]
Read More20 Social Media Ideas for the First Day of School (and Back-to-School Season!)
It’s the most wonderful time of the year – back-to-school season! Energy is at an all-time high for staff, students, and even parents. So, let’s make sure to capture it […]
Read MoreBack-to-School Communications: Insights from Lake Hamilton
School will be starting before we know it… are you ready for it!? Preparation is key for school communicators during back-to-school season. You don’t want to be scrambling when families […]
Read MoreIn The Era Of School Choice, Branding Can Set You Apart
This is a guest post by Madison Carr. It’s one of the hot topics of our time: school choice. As states continue to pass legislation that expands a family’s […]
Read MoreCase Study: Morton School District
How One Rural School District is Reaching Thousands of People on Social Media John Hannah has been the superintendent of Morton School District in rural Washington for the past ten […]
Read MoreWhy Marketing and Communications are More Important Than Ever for K12 Schools
School communicators should have the most secure jobs in education. Your role is foundational to the very survival of your institution, no matter if you’re working for a public, private, […]
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