When it comes to social media, it’s all about grabbing people’s attention with the stories we’re sharing. So what about an upcoming event or announcement that we would normally advertise […]
Read MoreAccessibility and the New Standards: What School Social Media Managers Need to Know
This article was originally published on January 6, 2026, and reflects information known by this date. Special thanks to Chelsea Janke and Ashley Winter of CEL Marketing PR Design for […]
Read MoreMember Spotlight: How Blaine School District Rebuilt Community Trust and School Pride Through Social Media
What happens when a school district loses its PR position to budget cuts, enrollment starts declining, and community negativity drowns out all the good news? In most cases, the downward […]
Read MoreCase Study: School District of Lodi
How a Wisconsin School District Transformed Community Engagement Through Strategic Social Media What happens when a superintendent treats storytelling as seriously as budgeting? In just two years, one rural school […]
Read MoreFrom “OK” to “Awesome” Photos: How to Take Better Pictures in Classrooms
Time and time again, when I scroll through school districts’ social media pages, the most engaging content comes from inside real-life classrooms! Why? Because families and community members love seeing […]
Read More12 Ways Students Can Create Amazing Social Media Content
What if we told you the secret to authentic, engaging school content isn’t hiring more staff; it’s empowering the students you already have? We’re seeing an amazing trend: Schools across […]
Read MoreDid Your School Go Cell Phone Free? 5 Tips for Capturing Classroom Moments
Student interns play a powerful role in telling your school’s story. They bring creativity, fresh ideas, and authentic voices that connect with your community. But what happens when your state […]
Read MoreInclusive Social Media: 9 Ways to Celebrate All Students on Your School’s Social Media Channels
Every student has a story worth celebrating. Every single one! Yet when I train school communicators, I often hear this hesitation: “What about students with disabilities? Or those taking an […]
Read MoreMember Spotlight: Cringe-Proof Your School’s Social Media! Lessons from a 15-Year Student TA Program
School communication student internship programs are a hot topic – and for good reason! Bringing students onto your storytelling team is a strategic move that pays dividends in authentic engagement […]
Read MoreSocial Media Doesn’t Have To Be So Overwhelming!
Let’s be real: Social media can feel like a lot. Platforms change. Trends shift. The algorithm seems to have a mind of its own. But here’s the truth: At its […]
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