Social Media Storyteller & Founder
Andrea Gribble, owner of #SocialSchool4EDU, is a natural-born cheerleader. She has a love for cheering people on, helping them do their best, and shining a spotlight on their accomplishments. In high school, she cheered from the sidelines, but in her career, she celebrates through the use of technology. Helping schools recognize their daily awesomeness and sharing that story with the world is her thing! But it didn’t start out that way…
After a successful 13-year run in the corporate world, she found herself on the sidelines – but this time, she had been benched. She was laid off in 2013. As a single mom with two little girls, she had to become her own cheerleader.
It wasn’t easy, but she taught herself the ins and outs of social media marketing. The superintendent at her small school district in Wisconsin asked if she could help launch Facebook and other social channels. He didn’t have time to figure it out and – luckily! – he trusted her enough to help. (Hey – she did graduate at the top of her high school class back in 1996. Who cares if there were only 32 kids in her grade?)
She loved it. It didn’t feel like marketing. Her job was to share photos, videos, and stories on Facebook, Twitter, Instagram, and YouTube. She got to be a cheerleader again – this time, celebrating the amazing students and staff at that district!
And guess what? That little community in New Auburn started reaching more than 5,000 people every week with the stories they shared. Word started to get around, and she picked up a second school, and then a third.
Today, she’s built an entire cheerleading squad that helps her celebrate hundreds of schools across the country! They provide full social media management, personally coach social media teams and individuals, and have a vibrant online community that provides ongoing professional development for school social media champions.
When she’s not cheering on K12 schools, she’s cheering on her family. She has an amazing husband, two daughters, and four stepsons. Between basketball, volleyball, golf, and football, they also squeeze in as much time on the lake as possible.