Social Media Training for K12 Schools
Manage social media without it managing you!
As a school communicator, you are one person. Navigating the ever-changing social media platforms is hard enough, but the real struggle is getting a strategy behind what your school is sharing.
And of course, how do you get that content? Social media managers have a tough job without much appreciation, but you are not alone! Andrea Gribble is a natural-born cheerleader who loves to teach.
Andrea has bundled the best tools in this value-packed handbook inspired by years of work in school social media. Inside, you’ll find detailed descriptions of practical tips and real-life examples, all within a proven framework, to help you succeed in celebrating your school on social media.
Awesome! Click the button below to unlock the resources referenced in the book PLUS a bonus digital workbook to guide you through taking action, chapter by chapter.
In this book, you’ll receive a roadmap to establishing a consistent identity for your school. Yes, all while keeping your sanity! Here’s what we’re breaking down!
Establish your goals and learn how to get everyone on the same page, determine your social media policy, and understand the full scope of implementing best practices in order to reach those goals.
Receive a roadmap to establish a consistent identity for your school, set the tone for your school’s personality, discover your school’s hashtags, and gain tips on using and creating powerful graphics that align with your brand.
Learn how to organize and create an easy system to gather, create, and batch consistent content. Dive into examples and learn what types of posts will take your social media presence to the next level.
Learn social media best practices. We’ll dive into how to create scroll-stopping captions, how to handle negative comments, the best tips to incorporate video and even how to collect and report metrics in order to track your growth and reach your goals.
Establish boundaries that allow you to avoid burnout while staying in-the-know of the ongoing changes in social media. Determine simple ways to continually learn in your professional environment and gain ongoing support through our network of professionals just like you!
If any of these resonate with you, Social Media for Schools is for you!
Do you work for a school that…
Whether you’re a secretary, teacher, or volunteer, every school communicator could benefit from reading this book.
— John Casper, Communications Coordinator, Winona Area Public Schools, Minnesota
— Brendan Schneider, Founder of SchneiderB Media and the MarCom Society
— Janet Swiecichowski, APR, EdD, Fellow PRSA
— Jennifer Bode, Mission Advancement Assistant, Arizona Lutheran Academy
Andrea Gribble, owner of #SocialSchool4EDU and author of Social Media for Schools, is a natural-born cheerleader. She has a love for cheering people on, helping them do their best, and shining a spotlight on their accomplishments.
Since 2014, Andrea has dedicated herself to helping schools use social media to celebrate their students and staff. She is a highly skilled and experienced social media authority, having trained more than 2,000 school communicators through her webinars, workshops, and in-person speaking events. She is a frequent presenter at the annual NSPRA seminar and appears at state chapters and other school marketing associations throughout the year.
Andrea’s company uses its extensive knowledge of social media marketing to serve more than 80 school districts with full social media management and provide an online community that offers ongoing professional development for school social media champions. Andrea also hosts a weekly podcast, “Mastering Social Media for Schools.”
Plus: Digital Resources referenced throughout that will enhance your learning.
Are you a “pen and paper” or a “type it out” type of person?
Either way, we’ve got you covered! Become an all-star student and take stellar notes in your free digital workbook chapter by chapter to recall key information and implement what you learn.
Explore your purpose and goals. Get a roadmap to establishing a consistent identity for your school. Create content management strategies and learn how to batch-edit fantastic posts. Yes, all while keeping your sanity!
— Jerry Alamendarez, Superintendent of Santa Ana Unified School District, California
— Cindy Dunigan, Outreach Coordinator, Stafford Technical Center, Vermont
— Julie Thannum, APR, Senior Strategist for CESO Communications and a past president of the National School Public Relations Association (NSPRA)
— Christy McGee, APR, Director of Communications, Fountain-Fort Carson School District 8, Colorado
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With #SocialSchool4EDU's Membership Program, we train your staff to be social media storytellers so you can stand out from other schools, celebrate your students and staff, and reach thousands in your community every day.
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