Episode: 197 Managing six different social media profiles in a one-person shop sounds impossible. Find out how adding student interns made it possible for this CTE school in Pennsylvania. Developing the perfect tagline or hashtag can be challenging, but not when you get your students (and their parents) involved! Learn how #aMBITion was created and […]
Read MoreSimple Steps to Uplevel Your Storytelling with Erin Woodiel
Episode: 196 Instagram, videos, staff recruitment – we talked about it all in today’s interview with Erin Woodiel! Your phone is all you need to create great video content. Learn the steps Erin followed to create her “Day in the Life” series. Andrea’s mind was absolutely BLOWN AWAY with takeaways on how to edit voiceover […]
Read MoreHow One Word Can Transform Your Year – and Your Life with Andrea Gribble
Episode: 195 You can gain a lot of insight from those in their 90s. I share the one piece of advice a 99-year-old choir member gave when asked what his secret was… New Year’s Resolutions are hard to keep. But one word? This might just be the ticket to transforming your year and your life. […]
Read MoreHow to Use AI in Your Role As a School Communicator with Rebecca Bultsma
Episode: 194 AI can be overwhelming to us all, but Rebecca will share various resources to help you get started! Using platforms like Chat GPT as a strategy and thought partner is key. You’ll learn dozens of prompt ideas you can use in your role as a school communicator. Ethics and AI – identify what […]
Read MoreHow To Have Fun & Think Like a Media Company with Kristen Doverspike
Episode: 193 Managing social media for a school might seem like a very formal task, but today’s guest is going to urge you to have fun by leaning into the creation of engaging content. Should your school be on TikTok? You might be surprised by Kristen’s response! Here is one school you NEED to follow […]
Read MoreSocial Media Strategy for Schools That Work with Lynn Goehring
Episode: 192 She’s only been in her district for 10 months, but the growth in social media is off the charts! Learn what Lynn’s focus was as she started her job for this district of 5,200 students near Kansas City, Missouri. There are two keys to getting great content from your staff – and you’ll […]
Read MoreThe Simplicity of Sharing the Good with Katelyn Brown
Episode: 191 Want to hear a great case study that will help support adding another person to your communications team? This is it! Katelyn has been on the job for only 18 months, but she breaks down how she gets content, how often she posts, and the amazing growth she’s had on Instagram. If you […]
Read MoreIncorporating Student Content To Help Feed the Multimedia Marketing Machine with Rob Johnson
Episode: 190 Do you reach 1,000,000 people each month with your content? Well, today’s guest leads the digital strategy at a high school that does – and you’ll want to listen in. Today’s students are interested in media, video production, and more. Use the work they do in class to help promote your school! La […]
Read MoreFrom Engaging Teacher to Powerful Storyteller – A Journey in Austin Public Schools with Ryan Mayers
Episode: 189 A person’s journey into school communications is always interesting. Today’s episode is no different! Learn how Ryan went from math teacher to technology integrationist to communications coordinator in Austin, Minnesota. See what social media looks like for this one-person shop in a district of more than 5,000 students. Ryan shares the various social […]
Read MoreCommunication Audits: What You Need To Know and Why You Shouldn’t Fear Them with Melissa Robinette
Episode: 188 From journalist to school communicator to mom – this week’s guest has a wealth of knowledge and experience to share with you! She has successfully implemented a social media stipend at each of her 12 schools, and she’ll explain exactly what the staff members are paid and their responsibilities. You might be afraid […]
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