Episode: 305 Mental health is a top-of-mind topic for schools across the country. Today you’ll meet Tasha Schuh. She shares her powerful journey of resilience and how it fuels her mission to support others through speaking, coaching, and now, a brand-new resilience course. Learn how Tasha uses social media for good – creating authentic, hope-filled […]

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Episode: 304 Andrea Gribble walks through seven smart, practical strategies designed to ease the stress of managing school social media. Whether you’re brand new to the role or a seasoned storyteller, these tips will help you feel more in control and less overwhelmed. You’ll learn how narrowing your focus to your most effective platforms and […]

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Episode: 303 Kayla and Kelly share how they launched a districtwide Social Media Champions program within their growing school system in Iowa, including why they started it and how they secured buy-in from leadership to offer a stipend for these employees. You’ll hear how they structured expectations, offered ongoing support, and adapted training to work […]

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Episode: 302 Coty Kuschinsky shares how empowering every staff member to be a storyteller has created major pride, connection, and culture at Saginaw ISD. “Collective authorship” isn’t just a fancy term – Coty breaks down exactly how it works and how you can make it happen, even if you’re a one-person shop. Forget perfect photos and […]

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Episode: 301 Michelle Shue shares how she and her team pulled off an award-winning kindergarten campaign without a marketing background. From “What even is a campaign?” to NSPRA Gold Medallion winner, hear how ChatGPT helped Michelle figure it all out. You’ll get access to real, ready-to-use resources – from social media posts to a family-friendly […]

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Episode: 300 Aliya, my oldest daughter, flips the script and interviews me in this special 300th episode. From how it all started to the biggest surprises along the way, we’re pulling back the curtain like never before. You’ll hear about those early years – no paycheck, selling my house, and wondering if I could really do […]

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Episode 299: Adam Marcum shares the story behind a feel-good hallway video that captured hearts – and global attention – by simply asking students to “tell me something good.” Want to boost your production value on a budget? Adam reveals the exact setup he used to make this video happen. You’re not going to believe […]

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Episode: 298 Jatana Jackson, Senior Communications Coordinator at Brevard Public Schools, brings a fresh perspective to school PR, drawing on 12 years as a social media influencer to truly connect with her audience. Engagement isn’t just a buzzword! Jatana shares how likes, shares, and comments guide what gets posted – and why getting people to care […]

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Episode: 297 Kelly Meredith shares how she transformed a loosely defined comms role into a vibrant, story-driven strategy that highlights the heart of her school. Hear how she built trust with even the most reserved faculty to consistently gather strong content. Discover how social media is impacting prospective families, strengthening school culture, and honoring traditions. […]

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Episode: 296 Krystal Hurr shares how York County School Division is tapping into student drone expertise to tell school stories from a student’s perspective. Senior Samantha Beatley explains how her internship turned into a paid opportunity to lead a video project aimed at welcoming new students, especially those from military families. Learn how collaboration between […]

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