Episode: 144 Today you will learn from one of the best, Christy McGee, APR. She has 17 years of experience in school PR and serves a district with 8,000 students. In the summer of 2020, she realized she couldn’t continue at the 24/7 pace she had been operating. Christy shares many practical tips to avoid […]

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Episode: 143 Let’s give our community a peek into what is actually happening inside our classrooms by sharing photos and videos of student learning. Do you have standout programs or advanced technology in your schools? Share short videos of students talking about it. Are there business partnerships that you could highlight before the end of […]

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Episode: 142 Today’s guest has a passion for equity in our schools, and you will hear where that comes from as Heidi shares her story. Equity 365 is an initiative that the Arizona School Boards Association has implemented. You’ll learn how you might be able to incorporate it into your district. How do you define […]

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Episode: 141 When I started searching for Columbia Public Schools on social media, I couldn’t find it! In this interview, you’ll find out why. And I’m really intrigued by this approach! Aurora shares her journey into school communications and why she absolutely LOVES sharing the amazing, wonderful stories happening in her district. Canva is a […]

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Episode: 140 He’s only one year in, but guest Jason Laz is making a big impact for his district in New York. Jason will share a simple tip (one that I’ve never shared) to get more photo submissions from parents and the community. What is Jason’s trick for inspiration and support in his role? He […]

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Episode: 139 Today’s guest recently transitioned from a school communicator to a vendor, but that is only part of his journey that we talk about today. All students and staff want a sense of belonging within your school. Josh shares practical tips on how to do that, using his journey to focus on the LGBTQ+ […]

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Episode: 138 Families and supporters of this charter school in Texas want to see what students and staff are doing in the classroom. Social media is the perfect spot! The evolution since starting their pages and school in 2019 has transformed from posting information only to sharing fun, behind-the-scenes stories. Staff features have been very […]

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Episode: 137 Angela is back with the newest data you need to make informed decisions on your marketing and communications strategies. How are parents searching for schools? The latest parent survey lets you know the top methods and how your school can ensure it shows up! What about social media? You’ll learn the top three […]

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Episode: 136 Looking to engage students in a meaningful way? Use Instagram Reels! Megan Renihan and Pioneer Joe are making “Reel” connections and you are going to learn all about it in this episode. Megan shares her tips for consistency, hashtags, and trending audio. Looking to reach even more people? Try out the Collabs feature […]

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Episode: 135 As Superintendent of Santa Ana Unified School District, Jerry Almendarez has embraced social media to not only tell stories but to lead with social influence. The Brand Ambassador Program has enabled the district to tell thousands of stories through various school social media accounts. Jerry defines the value of social media for a […]

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