Episode: 256 Meet Sparsh Shah, a 21-year-old musical prodigy, inspirational speaker, and Guinness World Records holder. Known to many as Purhythm, Sparsh is a singer, rapper, songwriter, music producer, and philanthropist. Despite being born with Osteogenesis Imperfecta, a rare and incurable disorder that makes his bones extremely fragile, Sparsh has turned his challenges into a […]

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Episode: 255 In today’s competitive landscape—where declining birth rates and the rise of school choice and open enrollment are shifting the education system—it’s crucial for schools to rethink their marketing strategies. But how can you do it the right way? Tune in to hear expert Brendan Schneider, author of a new book designed to help […]

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Episode: 254 How are teens using social media today, and what challenges are they facing? In this week’s episode, we sit down with Dr. Justin Patchin, Professor of Criminal Justice at the University of Wisconsin-Eau Claire and Co-Director of the Cyberbullying Research Center, to explore these pressing questions and more. Here’s what you’ll learn: 📱 […]

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Episode: 253 Key Listener Takeaways: Crisis Communication Plan vs. Toolkit – Discover the difference between your crisis communication plan (the strategy and steps) and your crisis communication toolkit (the practical resources and tools you’ll need on hand). Real-Life Application: Employee Arrest Scenario – Hear how the toolkit was put to use during a sensitive employee […]

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Episode: 252 Staff shortages are impacting schools everywhere, and bus driver recruitment is a top challenge. In this episode, we dive into how Peoria Unified School District tackled its bus driver shortage with creative strategies, unique research, and a focus on storytelling. Sara Meredith shares: The Power of Research: Discover the insights they uncovered to […]

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Episode: 251 Today, we’re welcoming a guest from Canada to the podcast! Cindy Nickerson, a veteran school communicator with over a decade of experience, shares her journey of building capacity in school communication as a one-person shop in a school division with 10,000+ students. Here’s what you’ll learn: How Cindy’s Communication Lead Program Started Discover […]

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Episode: 250 For those looking for a better system to manage your “do not photo” list for social media, this episode is for you! Today, you’ll meet Colin Anson, the CEO and Co-Founder of Pixevety. Discover the origin story behind this innovative technology solution and how it’s serving schools worldwide. This robust system is economical—listen […]

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Episode: 249 Feeling overwhelmed by social media? This episode highlights how simplicity and consistency can drive big results. Here’s what you’ll learn: Meet Laurette Woodward, Communications Coordinator for a school division near Calgary, serving over 11,000 students across 30 schools. Discover how social media is managed at each location with training that sets schools up […]

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Episode: 248 Discover the inspiring story of Ollie the Owl and how it became a symbol of connection and storytelling for schools. Learn how Ollie has transformed social media engagement, making communication more meaningful and impactful. Gain practical tips for overcoming social media challenges, like content collection, through creative solutions. Hear heartwarming success stories and […]

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Episode: 247 Can you define the culture and climate in your school? In today’s episode, you’ll find out how – and it all ties back to what your organization respects and values. Discover practical ways to use social media to showcase your school’s culture and climate to your community. Authentic storytelling is a key theme […]

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