EPISODE: 17 Social media is a powerful communication tool for your district, but there are some unique strategies required when it comes to using it for a referendum or bond campaign. IN THIS EPISODE, BARB EXPLAINS: How social media can be both useful and challenging for school communications. Why you should use social media to […]
Read MoreSocial Media & Beyond with Brendan Schneider
EPISODE: 16 What is the goal of social media for your school? Brendan has it mastered at Sewickley Academy. In this episode, he shares it with you! IN THIS EPISODE, BRENDAN BREAKS DOWN Why social media alone is not enough How they involve students in the recruitment of new families What UGC stands for – […]
Read MoreBack To School: Checklist for Getting Staff Involved in Social Media
EPISODE: 15 The start of a new school year is the PERFECT time to get your school staff involved in social media. You can’t do it alone! In this episode, Andrea breaks down how to get your staff on-board. IN THIS EPISODE, ANDREA TEACHES A framework to spend 15 minutes (or less) with staff to […]
Read More#AllIn: Get Stirred Up for Inclusion with Brian Woodland, APR
EPISODE: 14 Inclusion isn’t political. Schools need to create an environment where every student feels included or learning can’t happen. IN THIS EPISODE, BRIAN EXPLORES: The opportunities Brian and his communications team had in working with a diverse district How listening can lead to learning Why students need to feel safe, welcome, and included before […]
Read MoreUsing Social Media in a Crisis with Lesley Bruinton, APR
EPISODE: 13 When a tornado hit Tuscaloosa in 2011 and knocked out the school website and most modes of communication, it was the perfect time to convince the administration that the school needed to get on Facebook! IN THIS EPISODE, LESLEY SHARES: How Tuscaloosa City Schools got started on social media Why the district hasn’t […]
Read MoreSocial Media Goal Setting for 2020-2021
EPISODE: 12 With all the uncertainty about school plans for the fall, you have a lot of work in front of you this summer. But what if you could dial in a solid plan for at least one aspect of your job – social media? IN THIS EPISODE, ANDREA TEACHES A writing exercise to reflect […]
Read MoreRising for Change: Equity and Racism in Schools with Marlon Styles
EPISODE: 11 Meet one of the most inspirational Black superintendents in the nation who is proudly speaking out, calling for action, and pursuing change! IN THIS EPISODE, MARLON EXPLORES The story behind #MiddieRising and what it truly means Advocating for change on the topics of equity and racism, as a nation and in our schools […]
Read MoreStorytelling through Podcasts with Justin Dearing
EPISODE: 10 Storytelling takes many forms. Podcasts might be the next medium for your school to consider! IN THIS EPISODE, JUSTIN DIVES INTO The secret behind adding over 2,500 Instagram followers to the school’s account in one year The process of including student interns in communications efforts Why your district should consider starting a podcast […]
Read MoreLeading by Example with Susan Enfield
EPISODE: 9 Every student in Highline Public Schools is known by name, strength, and need, and graduates prepared for the future they choose. IN THIS EPISODE, SUSAN DISCUSSES How to get started with your own professional social media account Her suggested best platform Ways to encourage social media use by staff Using social media as […]
Read MoreInnovation and the Role of Social Media with George Couros
EPISODE: 8 Educators have the power to inspire one another by sharing their work, which ultimately impacts kids! IN THIS EPISODE, GEORGE INSPIRES US WITH His unique approach to learning from students The importance of educators sharing what they are doing in the classroom Methods to build your own PLN (Personal Learning Network) A tip […]
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