Episode: 276 Melissa Hartley reveals how a 15-year TA program has transformed her one-person comms team. Discover the simple yet powerful way students are capturing and shaping content daily. Hear how Melissa’s role evolved from pitching stories to the local newspapers to daily social storytelling. Thinking of bringing students into your workflow? Melissa’s dos and […]
Read MoreHow to Maximize Your NSPRA 2025 Seminar Experience with Andrea Gribble
Episode: 275 Andrea Gribble spills the details on where to find her (and the purple crew!) at NSPRA—plus one must-see booth activity you’ll regret missing! Want to avoid session FOMO? Hear Andrea’s top tip for planning your schedule—and the one tool she swears by. From packing hacks to power snacks, get the inside scoop on […]
Read MoreBig Wins from the Social Media for Schools Retreat with Jenny Ames & Lauren Kaminski
Episode: 274 Jenny and Lauren share how combining communications with community education helps build trust, engagement, and referendum support in River Falls, WI. Hear why the new social media retreat stood out—from hands-on learning to meaningful networking with peers who “get it.” Discover the team’s big “aha” around AI tools—and why staying authentic is more […]
Read MoreFrom Chaos to Clarity: Fixing Enrollment and Marketing Together with Laurie Ehrlich & Miriam Stein
Episode: 273 In this jam-packed episode, Andrea sits down with Laurie Ehrlich and Miriam Stein, co-founders of ThriveHive, to talk about the real-world challenges—and solutions—schools face with enrollment, marketing, and social media strategy. From building healthy teams to crafting intentional messaging, this episode is full of practical insights for any school ready to level up. […]
Read MoreGet Social Summit Sneak Peek – Tips for Powerful School Social Media with Max Smith
Episode: 272 Max Smith, Digital Marketing Manager at Region 10 ESC, shares how he’s using social media to amplify school stories and connect with the community. Ready to level up your social media game? Hear how Max launched the Get Social Summit and why it’s a must-attend for school communicators. Max’s go-to advice: Stop ignoring […]
Read MoreBuilding a Community of Understanding: A Rural Perspective with Dr. Jason Hewitt & Erin Goad
Episode: 271 Superintendent Dr. Jason Hewitt and communications pro Erin Goad open up about how Shepherd ISD rebuilt community trust using social media. Think you can’t afford a communications director? Hear how Erin’s unique path from librarian to storyteller is helping transform culture in their small Texas district of 1900 students. Wondering how to celebrate […]
Read MoreLaunching a Student Influencer Program That Works with AndreAnna Tate
Episode: 270 Hear how AndreAnna Tate took a big idea—student influencers—and turned it into a game-changing program at Irving ISD. Want to reach families and community members without children in your schools? AndreAnna’s strategy using Nextdoor might be your next big move. From planning events to writing scripts, learn how these students do way more than […]
Read MoreHigher Performance Generation: Unlocking Your World of Potential with Mark D. Oman
Episode: 269 4 Key Takeaways: Foundations of Higher Performance Learn about Mark’s life-changing “Higher Performance Generation” system—built on mindset, relationships, and self-mastery—and how it helps students and educators elevate performance and well-being. The Story That Sparked It All Hear the powerful, emotional story of a student whose life was saved through connection and care—and how […]
Read MoreSummer Content That Connects: Real Ideas, Ready to Use with Melissa Marti
Episode: 268 4 Key Takeaways for Listeners: Batch It & Relax – Plan ahead with repeatable features like Throwback Thursdays, Question of the Week, and staff shoutouts to keep your feed active without burning out. Engage Through Challenges – Try summer reading challenges or school spirit days to spark interaction and user-generated content. Show the […]
Read MoreHow Marshalltown Built a Top Social Media Ambassador Team w/ Abby Koch, Sugey Alvarez & Tanya Kenner
Episode: 267 What happens when you empower school staff with the tools and confidence to tell their own stories? 💥 You get a district-wide transformation. In this episode, you’ll hear how Marshalltown’s Social Media Ambassador program, led by Abby Koch and supported by Andrea Gribble, turned friendly competition into meaningful engagement. Learn why your videos […]
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