Episode: 298 Jatana Jackson, Senior Communications Coordinator at Brevard Public Schools, brings a fresh perspective to school PR, drawing on 12 years as a social media influencer to truly connect with her audience. Engagement isn’t just a buzzword! Jatana shares how likes, shares, and comments guide what gets posted – and why getting people to care […]

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Episode: 297 Kelly Meredith shares how she transformed a loosely defined comms role into a vibrant, story-driven strategy that highlights the heart of her school. Hear how she built trust with even the most reserved faculty to consistently gather strong content. Discover how social media is impacting prospective families, strengthening school culture, and honoring traditions. […]

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Episode: 296 Krystal Hurr shares how York County School Division is tapping into student drone expertise to tell school stories from a student’s perspective. Senior Samantha Beatley explains how her internship turned into a paid opportunity to lead a video project aimed at welcoming new students, especially those from military families. Learn how collaboration between […]

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Episode: 295 Javier Ibarra shares how Denver Public Schools transitioned from reactive posts to strategic storytelling, resulting in viral reels and even a feature on Good Morning America. Learn what gear this Emmy-winning team uses to create professional content. It costs less than $1,000 and is powered by iPhones. There is a link below! Get […]

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Episode: 294 Lauren Snell opens up about a full-scale social media attack on Cherry Creek School District – and how she led her team through it with transparency and calm. You’ll walk away with a comprehensive crisis checklist, covering everything from assigning team roles to managing media and coordinating with law enforcement. Learn how Lauren […]

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Episode: 293 Zac Rantz breaks down why accessibility is top of mind for schools and how upcoming regulations are pushing needed change. He simplifies the five key areas—images, colors, links, PDFs, and videos—with easy-to-follow, practical tips. Discover how accessibility isn’t just compliance—it’s about making school communications better for everyone. Zac also shares how his district of 6,700 students […]

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Episode: 292 What happens when a strategic communications expert from higher ed takes on K-12 social media? Chanda Gilmore drops fresh, practical advice your school can start using right away. Before you post, are you really listening? Discover why tuning in to your community first could be the biggest game-changer for your engagement strategy. Think there’s a […]

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Episode: 291 Shain Bergan shares the incredible story of how Kansas City Public Schools rewrote their narrative. From declining enrollment and 60-year-old buildings to renewed community pride and growing numbers, all through the power of consistent, strategic storytelling. Get the inside scoop on how a $474 million bond passed with 85% voter approval – the […]

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Episode: 290 Andrea shares her firsthand experience navigating Facebook page suspensions and restrictions for schools – and why this issue is hitting closer to home than ever before. Find out which seemingly harmless words (like “raffle” or “donation”) may now trigger Facebook’s AI to flag or shut down your page. Learn how Andrea and her […]

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Episode: 289 Michelle Karpinski from Portage Public Schools in Michigan shares how embracing a communications audit unlocked major growth for her district. Learn how improvements were made with both internal and external communication and how they tracked their progress. Discover how a data-driven audit led to a full rebrand, website overhaul, and better parent engagement. […]

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