Episode: 194 AI can be overwhelming to us all, but Rebecca will share various resources to help you get started! Using platforms like Chat GPT as a strategy and thought partner is key. You’ll learn dozens of prompt ideas you can use in your role as a school communicator. Ethics and AI – identify what […]
Read MoreHow To Have Fun & Think Like a Media Company with Kristen Doverspike
Episode: 193 Managing social media for a school might seem like a very formal task, but today’s guest is going to urge you to have fun by leaning into the creation of engaging content. Should your school be on TikTok? You might be surprised by Kristen’s response! Here is one school you NEED to follow […]
Read MoreSocial Media Strategy for Schools That Work with Lynn Goehring
Episode: 192 She’s only been in her district for 10 months, but the growth in social media is off the charts! Learn what Lynn’s focus was as she started her job for this district of 5,200 students near Kansas City, Missouri. There are two keys to getting great content from your staff – and you’ll […]
Read MoreThe Simplicity of Sharing the Good with Katelyn Brown
Episode: 191 Want to hear a great case study that will help support adding another person to your communications team? This is it! Katelyn has been on the job for only 18 months, but she breaks down how she gets content, how often she posts, and the amazing growth she’s had on Instagram. If you […]
Read MoreIncorporating Student Content To Help Feed the Multimedia Marketing Machine with Rob Johnson
Episode: 190 Do you reach 1,000,000 people each month with your content? Well, today’s guest leads the digital strategy at a high school that does – and you’ll want to listen in. Today’s students are interested in media, video production, and more. Use the work they do in class to help promote your school! La […]
Read MoreFrom Engaging Teacher to Powerful Storyteller – A Journey in Austin Public Schools with Ryan Mayers
Episode: 189 A person’s journey into school communications is always interesting. Today’s episode is no different! Learn how Ryan went from math teacher to technology integrationist to communications coordinator in Austin, Minnesota. See what social media looks like for this one-person shop in a district of more than 5,000 students. Ryan shares the various social […]
Read MoreCommunication Audits: What You Need To Know and Why You Shouldn’t Fear Them with Melissa Robinette
Episode: 188 From journalist to school communicator to mom – this week’s guest has a wealth of knowledge and experience to share with you! She has successfully implemented a social media stipend at each of her 12 schools, and she’ll explain exactly what the staff members are paid and their responsibilities. You might be afraid […]
Read MoreHow to Leverage Social Media Like an Independent School with Deanna Luna
Episode: 187 With 20 years of working with independent schools, Deanna has built an expertise in social media storytelling, and she dishes out example after example in today’s episode! “Reselling the Sold” is a term Deanna uses to describe the strategy behind social media content. Learn all about what that means and how to incorporate […]
Read MoreHow to Communicate Complex Issues with Nicole Kirby, APR and Bob Noyed, APR
Episode: 186 Do you need help putting complex issues like budget reductions, referendum/bond questions, and curriculum changes into your communication strategy? You’re not alone! Grab practical advice from our experts, Bob & Nicole. When you communicate complex items, you need to remember four things: Time, Repetition, Context, and Message Layering. Schools can only inform through […]
Read MoreTurning a Request for a Flyer into a National Award-Winning Campaign with Christine Stephens
Episode: 185 Have you ever received a request to create a flyer? Of course you have! But what happens when you really dig in and ask questions? Why do they need the flyer, and what do they hope to accomplish with it? Asking these questions could prompt you to think about a better solution than […]
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