Episode: 135 As Superintendent of Santa Ana Unified School District, Jerry Almendarez has embraced social media to not only tell stories but to lead with social influence. The Brand Ambassador Program has enabled the district to tell thousands of stories through various school social media accounts. Jerry defines the value of social media for a […]
Read MoreGive the People What They Want with Tanisha D. Hearn
Episode: 134 Great communication and social media can truly shift your district’s culture. Tanisha shares how showcasing all of the positive stories has made a difference in the Seguin community. Getting enough content is never a concern for this district. Listen to the many ways Tanisha receives stories to feature. Want to try something fun? […]
Read MoreBuilding Business Partnerships with Your Schools with Tricia Roddy and Tom Burton
Episode: 133 The business partnership program at Princeton City School District started with just 38 businesses, but has recently passed 500. This interview will share how they built such a strong program. When Tom and Tricia approached businesses, they flipped the question. Instead of asking “What can you do for our school?,” they asked, “What […]
Read MoreWisdom from a Well-Connected School Communicator with Thomas Scheidel, APR
Episode: 132 With a background in broadcasting, Tom has used his “outside” view of education to help him communicate for the Allegan Area ESA in Michigan for the past 11 years. In his role, Tom helps serve 8 local school districts and 2 academies with support for social media and communication. Using social media for […]
Read MoreFalling Back in Love With Your Job in School PR with Sarah O’Donnell
Episode: 131 Learn the tool Sarah utilizes to stay on top of all of the social media platforms in her district of 7200 students. Getting the right content to share on social media is a challenge. Sarah shares three keys to doing this, which include building relationships, embracing the quality of content received, and asking […]
Read MoreWhat’s Up with Facebook? What Schools Need to Know for the 2022/2023 School Year with Andrea Gribble
Episode: 130 This very special episode is a replay of a global webinar that I recently shared. I invite you over to my YouTube channel to watch this episode! Facebook has changed SO much! It’s almost unrecognizable from a few years ago. In this webinar, I break down what has changed, what schools need to […]
Read MoreWebsite Woes, Wows, and Well-Balanced Tips for Schools with Tara Claeys
Episode: 129 Schools get many things wrong when it comes to websites, and Tara is going to break down those top 4 things in today’s episode. After working with schools around the world, Tara shares some of the trends that are working well for school websites. What social media feed should you embed on your […]
Read MoreCalled to do “Moore” in a One-Person Communications Office with Callen Moore
Episode: 128 Are you struggling as a one-person communications team? Then you are in the right spot. Callen Moore is shining bright when it comes to social media in her district of 14,600 students. Callen breaks down her simple system of getting equal coverage of her 15 schools on social media. Hint- she doesn’t do […]
Read MoreKeeping it ‘REEL’ with Yvonne Harris and Lori Maugans
Episode: 127 It takes a village, and today you’ll meet two of the awesome school communicators from Humble ISD in Texas! Are you trying to organize your Twitter accounts in your district? Yvonne and Lori share how they did it, starting with the account names, in their large school district with more than 40 different […]
Read More2022 School Social Media Survey Results with Andrea Gribble
Episode 126: We surveyed 465 school social media managers from across the country and share all of the results in this episode. You’ll learn about the top social media platforms being used by schools and also find out what platforms are not being used! What are the biggest struggles when it comes to social media? […]
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