Episode: 268 4 Key Takeaways for Listeners: Batch It & Relax – Plan ahead with repeatable features like Throwback Thursdays, Question of the Week, and staff shoutouts to keep your feed active without burning out. Engage Through Challenges – Try summer reading challenges or school spirit days to spark interaction and user-generated content. Show the […]

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Episode: 267 What happens when you empower school staff with the tools and confidence to tell their own stories? 💥 You get a district-wide transformation. In this episode, you’ll hear how Marshalltown’s Social Media Ambassador program, led by Abby Koch and supported by Andrea Gribble, turned friendly competition into meaningful engagement. Learn why your videos […]

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Episode: 266 Today’s episode is unique, and we are thrilled to welcome Dr. Amanda Materre, whose unexpected career path shows how embracing new tools can open new doors – even for those who start out in the classroom. How can AI help school communicators get a week of time back each month? Dr. Materre reveals […]

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Episode: 265 Your school’s brand is more than a logo—it’s how your community connects with your story. In this episode, Andrea chats with Kelly May from CEL Marketing PR & Design to break down a 10-item checklist to ensure your brand is ready for social media. From templates to accessibility, you’ll walk away with practical […]

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Episode: 264 In this episode, you’ll hear from Lisa Streckert at St. Croix Lutheran Academy in Minnesota and learn her best tips for successful school storytelling on social media. Consistency Builds Engagement: Posting daily and encouraging simple interactions from parents and teachers can lead to strong, consistent engagement, even in a smaller school setting. Use […]

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Episode: 263 Extra, extra—scroll all about it! Former journalist turned school communicator Daniel Langhorne shares how his newsroom background helps him uncover and celebrate the best stories at Sage Hill School in Newport Beach, California. Timeliness and authenticity matter! Learn why Daniel and his team treat school PR like a small newsroom—focusing on real-time, engaging […]

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Episode: 262 Managing social media for your school shouldn’t feel overwhelming—good news, there’s a better way! In this episode, we dive into expert insights and a powerful tool that can help you streamline your process and save time. Tune in to learn: The Evolution of Social Media Management – How a journalist-turned-expert helps schools simplify […]

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Episode: 261 Building Trust and Credibility in School Communications – School PR is more than marketing; it’s about strategic storytelling and transparency to build trust. Sandra shares how her district rebuilt trust after a failed bond project, leading to a 71% approval on the next vote. Overcoming Impostor Syndrome in School PR – Many communicators […]

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Episode: 260 In this episode, we’re diving into free and effective marketing strategies for schools! Whether you’re looking to boost enrollment, engage your community, or simply spread more positive stories, this episode is packed with practical ideas. Plus, stick around until the end for a special giveaway opportunity! 19 Free Marketing Strategies – Get a […]

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Episode: 259 In this episode of Mastering Social Media for Schools, Andrea sits down with Erin Montgomery, the mastermind behind Promote419 in Ohio. Erin, a former full-time school counselor turned social media consultant, shares real, practical advice on how to cover school events in a way that engages and moves your audience. What you’ll learn in […]

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