Social Media Training for K12 Schools
Mental health struggles have likely impacted your life in one way or another. Maybe personally, or maybe through someone you love. I know that’s true for me. I’ve dealt with anxiety and depression. At one point, it made perfect sense – I had lost my job and moved in with my parents at the age […]
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If you’re a school communicator post-pandemic, you already know the K12 education landscape has drastically changed. Families have more choices than ever, and in some states, taxpayer dollars are literally funding students to go anywhere they want! Public schools, charter schools, private schools, micro schools… the competition is real, and it’s fierce. So how do […]
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Accessibility is top-of-mind for schools right now – and for good reason! As deadlines to meet WCAG 2.1 AA requirements get closer, many public school communicators are feeling the pressure. There is a lot to learn and update, and for many schools, it can feel downright overwhelming. The good news? You don’t have to figure […]
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Thirteen crises. Nine days. One communications professional. When Adelle Wellens walked into work one September morning in 2024, she had no idea she was about to face the most challenging stretch of her career. As the solo communications officer for Duluth Public Schools’ 8,700 students, she was used to juggling multiple priorities. But nothing could […]
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“Why do we even need this position?” That cutting question is an exact quote from a school principal, who was responding to a survey about the district’s communications role. And it reveals a stark reality: Many school leaders still don’t understand the critical value of dedicated communications professionals! As school budgets tighten, birth rates decline, […]
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What’s trending for school social media in 2026? Is it Instagram Reels? Student-created content? Taking a step back from certain platforms? Making accessibility a priority? These questions are on every school communicator’s mind as we navigate the ever-evolving social media landscape. To get real answers, we went straight to the source – you! Our 2026 […]
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AI can be a huge help for school communicators. It can help you get past a blank screen, organize your thoughts, and draft captions when time is tight. But AI also has habits. When those habits go unchecked, social media posts can start to sound: Polished, but generic. Professional, but not quite natural. Obviously AI-generated. […]
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Real student voices. Big feels. Zero cringe. If you’ve been scrolling and seeing the “microphone in the hallway” trend (sometimes called “Mic’d Up” or “Hallway Interviews”) and thinking… “Okay… but would this work at my school?” I’m telling you: YES, it would! This is one of those rare content ideas that is: ✔ Easy to […]
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When it comes to social media, it’s all about grabbing people’s attention with the stories we’re sharing. So what about an upcoming event or announcement that we would normally advertise via a printed flyer and email newsletter? Newsflash: Simply posting a digital flyer on Facebook and Instagram will fall flat! Unless you are lucky and […]
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This article was originally published on January 6, 2026, and reflects information known by this date. Special thanks to Chelsea Janke and Ashley Winter of CEL Marketing PR Design for sharing their expertise in a #SocialSchool4EDU webinar. This blog summarizes their most important takeaways. If school communication is about one thing, it’s connection. We tell […]
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