Does everyone who walks into your school realize you are on social media? I’m talking students, parents, visitors, staff members… everyone! This is the easiest way to communicate your social media presence – and it costs just $7 to $17 for each entrance. Check out these awesome, durable door stickers that we ordered from a […]
Read MoreSocial Media Content Batching: 1 Hour Filming, 10 Videos, 37,000+ Views
Lack of time is the biggest obstacle for anyone running social media for a school. After all, you have a never-ending list of communication responsibilities, and content creation takes time! Anyone who thinks you have an “easy job” that’s just “playing around on social media” has no idea what actually goes into each and every post… […]
Read More38 Purpose-Driven School Social Media Video Ideas
Featuring the 2026 Golden Gribble Honorable Mentions Every great school video starts with a purpose. Sometimes that purpose is to celebrate students. Other times it’s to recruit families, explain an important update, highlight a unique learning opportunity, or simply bring people together. The 2026 Golden Gribble Awards reminded us that there’s no single “right” way […]
Read MoreGet Inspired: 24 Brilliant School Social Media Posts
Featuring the 2026 Golden Gribble Honorable Mentions Each year, #SocialSchool4EDU celebrates the very best in K-12 school storytelling through our annual Golden Gribble Awards. While this year’s winners earned well-deserved recognition, choosing them was no easy task! Hundreds of creative entries poured in from schools across the country (and beyond!), each showcasing the incredible work […]
Read MoreHow to Run a Successful Kindergarten Enrollment Campaign on Social Media
Every year, families in your community are making one of the biggest decisions of their child’s early life: Where to send them to kindergarten. They’re not waiting for a flyer in the mail. They aren’t calling area schools blindly, without research. They’re scrolling through social media, Googling kindergarten programs, looking up online reviews, and choosing […]
Read MoreHow to Write for Accessibility in K12 School Communications
The hottest topic in school communications right now isn’t Instagram Reels or crisis management. It’s digital accessibility! Digital accessibility means every person can access the information your school distributes, regardless of ability, language, device, or learning style. And the reason this topic is so top-of-mind is the new accessibility requirements for digital content – including […]
Read MoreHow to Manage School Social Media: Start with a Self-Assessment
Remember those multiple-choice quizzes that could peg your entire personality in ten questions? Admit it: I can’t be the only one who took Cosmo quizzes as a teen! In the world of school communication, we don’t always get that kind of instant feedback, even though we probably need it. When you’re in the trenches of […]
Read MoreShould Schools Stop Posting Student Photos Because of AI?
Can schools safely share student photos in the age of AI? Now that’s a loaded question! A school communicator recently emailed me about this concern, and I decided to paraphrase the situation here because I know many of you are wrestling with this same question – or will be, in the near future. He shared […]
Read More2026 Golden Gribble Winners: 30 Schools Crushin’ It on Social Media!
Every year, I think to myself, “It can’t possibly get better than this.” And every year, when my annual awards season comes along, you prove me wrong! Welcome to the 6th Annual Golden Gribble Awards, celebrating the best of the best in school social media. My team and I combed through nearly 400 submissions from […]
Read MoreHow Schools Can Support Mental Health Month on Social Media
Mental health struggles have likely impacted your life in one way or another. Maybe personally, or maybe through someone you love. I know that’s true for me. I’ve dealt with anxiety and depression. At one point, it made perfect sense – I had lost my job and moved in with my parents at the age […]
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