Meta is at it again! The company has announced a significant change that affects all school Facebook pages: Facebook Live videos will no longer be archived on the platform for longer than 30 days. But even more pressing: Starting in the summer of 2025, all of your existing Facebook Live videos will be permanently deleted! […]
Read MoreLights, Camera, Connection! Engaging School Leaders & Students with a Fun Selfie Challenge
Who doesn’t love a great challenge? When we gamify social media, it becomes so much easier to get content and buy-in from staff members. A perfect example is the Social Media BINGO game! At #SocialSchool4EDU, we manage social media remotely for 88 districts nationwide, which means we have to get creative to keep content submissions […]
Read More7 Quick Instagram Reels Tricks to Get More Views and Likes
Little New Auburn School District has doubled its reach on Instagram through just one tactic: Instagram Reels! And it’s easier than you think! From student interviews to classroom peek-ins to recycling updates to concert invites, this version of storytelling helps school storytellers reach and engage more people online. But short-form videos aren’t just limited to […]
Read MoreMember Spotlight: Award-Winning Social Media at Chinook’s Edge School Division!
Running communications for Chinook’s Edge School Division is no small feat. This school division in central Alberta, Canada, is spread across 30 individual schools and educates over 11,000 students. Communications Coordinator Laurette Woodward oversees not only the division’s award-winning Facebook page (more on that, shortly!) but is also charged with training the social media managers […]
Read More2025 School Social Media Survey Results
We know that most schools are using social media… but how, exactly? As a social media manager, what are the biggest challenges you face? And how common is it for a school district to let students create content for the school pages? I really wanted to know the answers to these questions, so that’s why […]
Read MoreSocial Media BINGO: A Fun, Simple Way to Energize Your School’s Social Media
Picture this: A school communicator eagerly waiting to tell their school’s exciting stories to the community via social media. Despite sending reminders and encouraging staff to capture the magic happening in their classrooms, there’s a lull in content. The notifications remain silent, the inbox is empty, and the queue of photos and stories lined up […]
Read MoreManaging Your School’s Facebook Page: A Comprehensive Guide to Meta Business Portfolio
Can you believe Facebook has been around for 20 years? Zuckerburg launched it from his dorm room in 2004, and the world has never been the same. Today’s high school kids weren’t even born when social media was invented. Let that sink in for a moment… I won’t blame you if you suddenly feel old! […]
Read MoreCase Study: Gardner Edgerton Unified School District 231
Forging Community Ties and Amplifying School Spirit in Kansas! Ben Boothe, Ed.D. has a lot on his plate. Not only is he the Assistant Superintendent of Educational Services for Gardner Edgerton Unified School District 231 in Kansas, a district with over 6,000 students, but he handles PR and communications there as well! And he’s doing […]
Read More5 Categories of Instagram Reels to Try at Your School
Short-form video on social media is here to stay! According to Sprout Social, “Reels see an average reach rate of 30.81%. That’s double the reach rate of other content formats.” Instagram Reels are a fun and engaging way to communicate with your audience and celebrate all the amazing stories happening within your school. Have you […]
Read MoreMember Spotlight: Mahtomedi Public Schools is Doing Big Things with Instagram Reels!
School communicators everywhere are turning to Instagram Reels to reach and engage their communities, and districts like Mahtomedi Public Schools have seen just how effective Reels can be! Through creativity, smart planning, and a few best practices, Mahtomedi Public Schools Director of Communications Alice Seuffert has increased engagement and expanded her district’s reach on Instagram […]
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