Featuring the 2026 Golden Gribble Honorable Mentions Each year, #SocialSchool4EDU celebrates the very best in K-12 school storytelling through our annual Golden Gribble Awards. While this year’s winners earned well-deserved recognition, choosing them was no easy task! Hundreds of creative entries poured in from schools across the country (and beyond!), each showcasing the incredible work […]
Read MoreHow to Run a Successful Kindergarten Enrollment Campaign on Social Media
Every year, families in your community are making one of the biggest decisions of their child’s early life: Where to send them to kindergarten. They’re not waiting for a flyer in the mail. They aren’t calling area schools blindly, without research. They’re scrolling through social media, Googling kindergarten programs, looking up online reviews, and choosing […]
Read MoreHow to Write for Accessibility in K12 School Communications
The hottest topic in school communications right now isn’t Instagram Reels or crisis management. It’s digital accessibility! Digital accessibility means every person can access the information your school distributes, regardless of ability, language, device, or learning style. And the reason this topic is so top-of-mind is the new accessibility requirements for digital content – including […]
Read MoreHow to Manage School Social Media: Start with a Self-Assessment
Remember those multiple-choice quizzes that could peg your entire personality in ten questions? Admit it: I can’t be the only one who took Cosmo quizzes as a teen! In the world of school communication, we don’t always get that kind of instant feedback, even though we probably need it. When you’re in the trenches of […]
Read MoreShould Schools Stop Posting Student Photos Because of AI?
Can schools safely share student photos in the age of AI? Now that’s a loaded question! A school communicator recently emailed me about this concern, and I decided to paraphrase the situation here because I know many of you are wrestling with this same question – or will be, in the near future. He shared […]
Read More2026 Golden Gribble Winners: 30 Schools Crushin’ It on Social Media!
Every year, I think to myself, “It can’t possibly get better than this.” And every year, when my annual awards season comes along, you prove me wrong! Welcome to the 6th Annual Golden Gribble Awards, celebrating the best of the best in school social media. My team and I combed through nearly 400 submissions from […]
Read MoreHow Schools Can Support Mental Health Month on Social Media
Mental health struggles have likely impacted your life in one way or another. Maybe personally, or maybe through someone you love. I know that’s true for me. I’ve dealt with anxiety and depression. At one point, it made perfect sense – I had lost my job and moved in with my parents at the age […]
Read MoreFrom Clicks to Students: Digital Advertising for Schools
If you’re a school communicator post-pandemic, you already know the K12 education landscape has drastically changed. Families have more choices than ever, and in some states, taxpayer dollars are literally funding students to go anywhere they want! Public schools, charter schools, private schools, micro schools… the competition is real, and it’s fierce. So how do […]
Read MoreAccessibility Tips for School Social Media
Accessibility is top-of-mind for schools right now – and for good reason! Even though the deadlines to meet WCAG 2.1 AA requirements have been moved out, many public school communicators are feeling the pressure. There is a lot to learn and update, and for many schools, it can feel downright overwhelming. The good news? You […]
Read MoreManaging Multiple Crises Alone: Lessons from the Frontlines of #SchoolPR
Thirteen crises. Nine days. One communications professional. When Adelle Wellens walked into work one September morning in 2024, she had no idea she was about to face the most challenging stretch of her career. As the solo communications officer for Duluth Public Schools’ 8,700 students, she was used to juggling multiple priorities. But nothing could […]
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