Episode: 173 My brand new book is available now, and today you get to listen in as we talk through the case study shared in Chapter 16 – Video Tips. Short-form videos gain traction on social media, but video takes more time than photos. How does a communicator make that work? Laraine shares simple ways […]
Read MoreTips on Handling Negativity on Social Media with Holly McCaw, APR
Episode: 172 My brand new book is available now, and today you get to listen in as we talk through the case study shared in Chapter 15 – Handling Negative Comments. If you or others in your school are worried about negative comments, you are not alone. Having a plan is the best approach. Learn […]
Read MoreWhy Stories Are the Best Place for Reminders and Announcements with Melissa Hartley
Episode: 171 My brand new book is available now, and today you get to listen in as we talk through the story shared by Melissa Hartley in Chapter 11 – Stories to Share (and What to Skip). Are you bombarded with requests to share fundraisers, announcements, performances, and more on your social media channels? We […]
Read MoreReady-Made Graphics for Social Media with Natalie Eiting
Episode: 170 My brand new book is available now, and today you get to listen in as we talk through a story shared in Chapter 8 – Graphics, Tips, and Templates. Save time next school year by prepping some ready-made graphics that you can use for social media. Learn exactly how Natalie looks like a […]
Read MoreSocial Media Pages You’ll Run with Peg Mannion, APR
Episode: 169 My brand new book is available now, and today you get to listen in as we talk through the case study shared in Chapter 4 – Pages You’ll Run. Are you feeling overwhelmed with managing several different pages within your district? Peg has an approach that she’d like to share with you! If […]
Read MoreThe Purpose and Goals of Social Media with Brendan Schneider
Episode: 168 My brand new book is available now, and today you get to listen in as we talk through the case study shared in Chapter 3 – Purpose and Goals. Brendan provides a simple approach when it comes to setting goals for your social media efforts. It’s all about the attraction and retention of […]
Read MoreSocial Media Policy with Lana Snodgras
Episode: 167 My brand new book is available now, and today you get to listen in as we talk through the case study shared in Chapter 2 – Social Media Policy. Do you have staff asking you about starting their own social media accounts? Learn how Lana has managed this process with internal policies and […]
Read MoreSocial Media for Schools Starts at the Top with Jerry Almendarez
Episode: 166 My brand new book is available now, and today you get to listen in as we talk through the case study shared in Chapter 1 – It Starts at the Top! “Social Media for Schools – Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff – While Keeping Your Sanity” is […]
Read MoreSecrets of Self-Publishing My First Book with Michelle Rayburn
Episode: 165 Today’s episode is a special one! You get to meet the woman behind helping me bring my new book to the world, Michelle Rayburn. She started her career as a nurse, but after having children, she rediscovered her love of writing. Michelle is an accomplished author and expert on self-publishing books through platforms […]
Read MoreGet Loud and Lead From Where You Are with Dr. Joe Sanfelippo
Episode: 164 Dr. Joe Sanfelippo was my first mentor when I started this business, and we’ve got a special podcast episode today! Joe shares his philosophy of what makes Fall Creek different. They recognize when good things are happening, acknowledge it, and extend and share that news with others. Joe’s latest book, Lead From Where You […]
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