Lack of time is the biggest obstacle for anyone running social media for a school. After all, you have a never-ending list of communication responsibilities, and content creation takes time! Anyone who thinks you have an “easy job” that’s just “playing around on social media” has no idea what actually goes into each and every post… […]
Read More38 Purpose-Driven School Social Media Video Ideas
Featuring the 2026 Golden Gribble Honorable Mentions Every great school video starts with a purpose. Sometimes that purpose is to celebrate students. Other times it’s to recruit families, explain an important update, highlight a unique learning opportunity, or simply bring people together. The 2026 Golden Gribble Awards reminded us that there’s no single “right” way […]
Read MoreGet Inspired: 24 Brilliant School Social Media Posts
Featuring the 2026 Golden Gribble Honorable Mentions Each year, #SocialSchool4EDU celebrates the very best in K-12 school storytelling through our annual Golden Gribble Awards. While this year’s winners earned well-deserved recognition, choosing them was no easy task! Hundreds of creative entries poured in from schools across the country (and beyond!), each showcasing the incredible work […]
Read MoreHow to Run a Successful Kindergarten Enrollment Campaign on Social Media
Every year, families in your community are making one of the biggest decisions of their child’s early life: Where to send them to kindergarten. They’re not waiting for a flyer in the mail. They aren’t calling area schools blindly, without research. They’re scrolling through social media, Googling kindergarten programs, looking up online reviews, and choosing […]
Read More2026 Golden Gribble Winners: 30 Schools Crushin’ It on Social Media!
Every year, I think to myself, “It can’t possibly get better than this.” And every year, when my annual awards season comes along, you prove me wrong! Welcome to the 6th Annual Golden Gribble Awards, celebrating the best of the best in school social media. My team and I combed through nearly 400 submissions from […]
Read MoreFrom Clicks to Students: Digital Advertising for Schools
If you’re a school communicator post-pandemic, you already know the K12 education landscape has drastically changed. Families have more choices than ever, and in some states, taxpayer dollars are literally funding students to go anywhere they want! Public schools, charter schools, private schools, micro schools… the competition is real, and it’s fierce. So how do […]
Read MoreAccessibility Tips for School Social Media
Accessibility is top-of-mind for schools right now – and for good reason! Even though the deadlines to meet WCAG 2.1 AA requirements have been moved out, many public school communicators are feeling the pressure. There is a lot to learn and update, and for many schools, it can feel downright overwhelming. The good news? You […]
Read More2026 School Social Media Survey: The Results Are In!
What’s trending for school social media in 2026? Is it Instagram Reels? Student-created content? Taking a step back from certain platforms? Making accessibility a priority? These questions are on every school communicator’s mind as we navigate the ever-evolving social media landscape. To get real answers, we went straight to the source – you! Our 2026 […]
Read MoreHow to Create Authentic School Content with the “Hallway Mic” Trend
Real student voices. Big feels. Zero cringe. If you’ve been scrolling and seeing the “microphone in the hallway” trend (sometimes called “Mic’d Up” or “Hallway Interviews”) and thinking… “Okay… but would this work at my school?” I’m telling you: YES, it would! This is one of those rare content ideas that is: ✔ Easy to […]
Read MoreHow to Leverage Instagram Reels Trends for Eye-Catching School Announcements
When it comes to social media, it’s all about grabbing people’s attention with the stories we’re sharing. So what about an upcoming event or announcement that we would normally advertise via a printed flyer and email newsletter? Newsflash: Simply posting a digital flyer on Facebook and Instagram will fall flat! Unless you are lucky and […]
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