My life changed last week. I was on my usual Wednesday morning route from Wisconsin back to Minnesota when I saw a car pulled over to the side of the road with its hazards on. Soon I noticed a man waving his arms and realized that a serious head-on car crash had just happened. I […]
Read MoreFeature My School – School District of Flambeau
Flambeau may be a small school district in number (586 students), but they are large when it comes to geographic area. They cover 400 square miles in four counties, with six different villages in Northwestern Wisconsin. Communicating in such a rural area has its challenges. There are not many media outlets. Even though the district […]
Read MoreFacebook Live for Schools
Have you ever needed to be in two places at once? I have. I literally live in two different states. My girls go to school in Wisconsin and my stepsons go to school in Minnesota. I spend time each week traveling between a rental house and my home. Thank goodness gas prices are moderately low […]
Read MoreHow to Merge Facebook Pages
When I work with schools, I strongly urge them to create one district Facebook page first. The saying “don’t bite off more than you can chew” comes to mind with this advice. There are three main reasons I recommend one page: It can be a confusing world out there for your community if there are […]
Read MoreIt’s Time to Update Your Cover Photos!
School has started, and you have a million things to share on your social media channels. But have you taken time to look at your cover photo lately? Does it still show the 2016 graduates? Is it a boring old picture of your school building (not so boring if it is new, but pretty boring […]
Read MoreSetting up Facebook Pages: Guidelines for Teachers
Social media for schools is my passion, and I love being a resource for questions, concerns, and of course your success stories. I always let people know that I want to hear your questions, because if you are searching for an answer, I’m betting other schools out there are wondering too! One school recently reached […]
Read More10 Ways to Tell Your Story
Leveraging social media to your school’s advantage is easier said than done. With so many priorities at your school district, it is easy to lose sight of the importance of communicating the stories that are happening. As the school year starts, you cannot let this happen in your district. This month, I had the privilege […]
Read MoreVideo – The Key to More Engagement
One of the most common questions from schools is this: How can I get more engagement from our followers? Engagement leads to more views, and this reach is one of the most critical metrics that schools use to define success. The goal is to reach thousands of people each week with your posts, but it […]
Read MoreHow to Create a Weekly Staff Feature
Highlighting students on social media is pretty easy to do. Their accomplishments are frequently on display during the school day. But what about your staff? They are amazing too, and your community wants to get to know them better! These last few weeks we’ve been putting in some efforts to spruce up your social media […]
Read MoreSummer Spruce Up: Create a Facebook Call to Action Button
It’s summertime, and it is a perfect time to make little changes that can drive more engagement for the social media pages for your school. Today is our second post in a series of four weeks where we will be providing little tips to really spruce things up for your school! This week we want […]
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