When I work with schools, I strongly urge them to create one district Facebook page first. The saying “don’t bite off more than you can chew” comes to mind with this advice. There are three main reasons I recommend one page: It can be a confusing world out there for your community if there are […]
Read MoreIt’s Time to Update Your Cover Photos!
School has started, and you have a million things to share on your social media channels. But have you taken time to look at your cover photo lately? Does it still show the 2016 graduates? Is it a boring old picture of your school building (not so boring if it is new, but pretty boring […]
Read MoreSetting up Facebook Pages: Guidelines for Teachers
Social media for schools is my passion, and I love being a resource for questions, concerns, and of course your success stories. I always let people know that I want to hear your questions, because if you are searching for an answer, I’m betting other schools out there are wondering too! One school recently reached […]
Read More10 Ways to Tell Your Story
Leveraging social media to your school’s advantage is easier said than done. With so many priorities at your school district, it is easy to lose sight of the importance of communicating the stories that are happening. As the school year starts, you cannot let this happen in your district. This month, I had the privilege […]
Read MoreVideo – The Key to More Engagement
One of the most common questions from schools is this: How can I get more engagement from our followers? Engagement leads to more views, and this reach is one of the most critical metrics that schools use to define success. The goal is to reach thousands of people each week with your posts, but it […]
Read MoreHow to Create a Weekly Staff Feature
Highlighting students on social media is pretty easy to do. Their accomplishments are frequently on display during the school day. But what about your staff? They are amazing too, and your community wants to get to know them better! These last few weeks we’ve been putting in some efforts to spruce up your social media […]
Read MoreSummer Spruce Up: Create a Facebook Call to Action Button
It’s summertime, and it is a perfect time to make little changes that can drive more engagement for the social media pages for your school. Today is our second post in a series of four weeks where we will be providing little tips to really spruce things up for your school! This week we want […]
Read MorePersonal Facebook Privacy Settings: Tips for Educators
Social media makes many educators a bit nervous. There is a level of privacy that teachers want to maintain in regard to separating their personal life from their professional life. This article should give you some peace of mind with advice on how to do a privacy check of your own personal Facebook page. I […]
Read More20 Ideas to Keep Social Media Strong During Summer Break
It can be a challenge to know what to post on social media when students are on summer break and there is less school activity than normal. Here is a quick list that will provide piles of ideas sure to keep the content rolling out to your community! I think your goal should be at […]
Read MoreSchools Gain National Attention with Positive Social Media
My heart is so happy! Schools from across the nation are hitting viral status. And the great thing is that it isn’t for negative stories. The posts blowing up the newsfeed are amazing photos and videos from schools celebrating their teachers and students. The best thing about these viral posts? Inspiration! It inspires other schools […]
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