*groan* I know, I know… we’re talking about yet another “celebration month” that you, as a school social media manager, need to keep up with. But I believe that National Principals Month presents a unique opportunity! By humanizing school leaders, you have the chance to forge deeper connections among families, staff, students, and school administration. […]
Read MoreMeet the 2024 MVPs of School Social Media
It’s that time of year again! As we celebrate the close of another academic year, it’s also time to shine a spotlight on the extraordinary social media moments from schools across the country and beyond. Prepare to be inspired and pick up valuable insights that you can weave into your own storytelling strategies as you […]
Read More5 Things I Hate About My Role in School Social Media
No matter how cool our job is, sometimes it’s not all sunshine and roses! I bet you would LOVE to wave a magic wand and get rid of a few annoying aspects of your job – like blurry photos and “urgent” requests that aren’t really urgent – right?! Now, I’ve been working in the trenches […]
Read MoreWhy (and How) to Celebrate School Communicators Day on Social Media
✔️ School Bus Driver Appreciation Day ✔️ Teacher Appreciation Week ✔️ School Principals Day ✔️ National School Counseling Week But what about School Communicators Day? I’m willing to bet that as a school communicator, you’re celebrating these special recognition days but may have let School Communicators Day slip through the cracks. (It’s held on the […]
Read More10 Ideas for Celebrating Teacher Appreciation Week on Social Media
Teacher Appreciation Week is coming up quickly! As I’m writing this in 2024, this year’s dates are Monday, May 6 to Friday, May 10. Teacher Appreciation Week is usually the first full week in May. Many districts have internal appreciation events and initiatives – but as a school PR professional or social media manager, you […]
Read MoreHow to Create a “Day in the Life of a Teacher” Social Media Feature
As Teacher Appreciation Week approaches, I want to share a fun, interactive post idea that will not only engage your school community but also shine a spotlight on the incredible educators in your district. Trust me, this one’s a winner! The brainchild of Erin Woodiel, Creative Services Specialist for Lee’s Summit R-7 School District in […]
Read MoreAre You Making One of These 10 Social Media Mistakes?
In my decade (!) of helping K12 schools tell their stories on social media, I’ve truly seen it all. I’ve witnessed the best – and worst – of what schools can do online, and I am not too proud to admit that I’ve made plenty of mistakes myself! It’s all part of the journey; we’re […]
Read MoreWe’ve Got Spirit, Yes We Do!
I don’t normally start my blogs with a call to action, but this one is important. Do me a favor and take a few minutes to scroll through your school’s pages on social media, right now. What overall impression would the collection of posts on your pages give to an onlooker? Would followers see the […]
Read MoreWhat Should You Post on Social Media When Your School Is on Break?
It’s a familiar dilemma for school social media managers: What should you post during school breaks, such as winter break and spring break? With schools quiet and students at home, your content calendar might seem a bit empty. But fear not – there are strategies to keep your school’s social media vibrant and engaging, even […]
Read MoreWhen Is It OK to Break the Social Media Rules?
If you’re anything like me, you love a good list. When work or life feels especially overwhelming, it’s so helpful to break things down into a quick to-do checklist! I feel the same way when tackling a complicated process or learning how to do something new. There’s something comforting about working your way through a set […]
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