Meta is at it again! The company has announced a significant change that affects all school Facebook pages: Facebook Live videos will no longer be archived on the platform for longer than 30 days. But even more pressing: Starting in the summer of 2025, all of your existing Facebook Live videos will be permanently deleted! […]
Read MoreLights, Camera, Connection! Engaging School Leaders & Students with a Fun Selfie Challenge
Who doesn’t love a great challenge? When we gamify social media, it becomes so much easier to get content and buy-in from staff members. A perfect example is the Social Media BINGO game! At #SocialSchool4EDU, we manage social media remotely for 88 districts nationwide, which means we have to get creative to keep content submissions […]
Read MoreMember Spotlight: Award-Winning Social Media at Chinook’s Edge School Division!
Running communications for Chinook’s Edge School Division is no small feat. This school division in central Alberta, Canada, is spread across 30 individual schools and educates over 11,000 students. Communications Coordinator Laurette Woodward oversees not only the division’s award-winning Facebook page (more on that, shortly!) but is also charged with training the social media managers […]
Read MoreManaging Your School’s Facebook Page: A Comprehensive Guide to Meta Business Portfolio
Can you believe Facebook has been around for 20 years? Zuckerburg launched it from his dorm room in 2004, and the world has never been the same. Today’s high school kids weren’t even born when social media was invented. Let that sink in for a moment… I won’t blame you if you suddenly feel old! […]
Read MoreCase Study: Gardner Edgerton Unified School District 231
Forging Community Ties and Amplifying School Spirit in Kansas! Ben Boothe, Ed.D. has a lot on his plate. Not only is he the Assistant Superintendent of Educational Services for Gardner Edgerton Unified School District 231 in Kansas, a district with over 6,000 students, but he handles PR and communications there as well! And he’s doing […]
Read More5 Categories of Instagram Reels to Try at Your School
Short-form video on social media is here to stay! According to Sprout Social, “Reels see an average reach rate of 30.81%. That’s double the reach rate of other content formats.” Instagram Reels are a fun and engaging way to communicate with your audience and celebrate all the amazing stories happening within your school. Have you […]
Read More8 High-Impact Social Media Posts from Schools (And How to Use Them!)
It’s a jungle out there! If you’re managing social media for a school, you know it’s easy for your posts to get lost in a waterfall of content. When people scroll their Facebook and Instagram newsfeeds, they’re bombarded by an endless stream of posts from friends, brands, and businesses. All that content is controlled by […]
Read MoreDoes Social Media Produce ROI? Five Critical Considerations
Here’s a question you probably never thought I’d ask: Is social media worth it? As someone who has been helping schools and school communicators with social media since 2014, I sure hope it is! In my experience with hundreds of school districts and tens of thousands of social media posts, I can confidently say that […]
Read MoreHow to Handle Holiday Greetings and Celebrations on Social Media
Today, we’re tackling a question that has caused countless headaches within the school communications community: Holiday greetings on social media. Many school communities embrace a variety of cultures and religions, so what’s the right thing to do? How can you balance inclusivity without offending anyone? What happens if you miss a holiday? Is it better […]
Read MoreHow to Celebrate Your School Principals on Social Media during National Principals Month
*groan* I know, I know… we’re talking about yet another “celebration month” that you, as a school social media manager, need to keep up with. But I believe that National Principals Month presents a unique opportunity! By humanizing school leaders, you have the chance to forge deeper connections among families, staff, students, and school administration. […]
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