All too often, we focus on “what’s going wrong” on social media. The troublesome comments. The struggle to get consistent content. The challenge of mastering new platforms. Now it’s time to shine a spotlight on what’s going RIGHT! The winners of our second annual “Best of Social Media Awards” were announced over a live stream […]
Read MoreJust the Basics: A Beginner’s Guide to Facebook Ads for Your School
A guest blog from Shane Haggerty, APR You’ve just posted dynamic content on your school’s Facebook page. An onslaught of likes and comments is on its way, right? Not necessarily. While school Facebook pages tend to get higher engagement because families look to those pages as destinations, the average reach of an organic post for […]
Read More52 Questions That Will Increase Engagement on Facebook!
Do you want to stand out in the crowded Facebook newsfeed? Could your engagement use a bit of a boost? Are you just ready for something different in your content calendar? This blog will help you satisfy all of those goals! You’re going to learn how to ask simple, engaging questions that are irresistible for […]
Read MoreYour Facebook Live Checklist for Graduation
Graduation 2021 is shaping up to be unusual. Not as strange as 2020, but still requiring some out-of-the-box thinking for schools. Bring the graduation experience closer to your families and community and end the school year on a high note. It’s Facebook Live to the rescue!! Whether you are a pro at going Live or […]
Read MoreFacebook Checklist for Schools
When it comes to Facebook for schools, there are many strategies that you can take. Sometimes having no strategy at all is the instant default – because hey, you were never really trained in how to properly run a Facebook page for a school! After working on Facebook for schools for literally the past 2,555 […]
Read MoreEverything You Need to Know About Facebook Business Manager for Schools
Facebook is changing. “Thanks, Andrea… that’s not a newsflash!” I’m specifically talking about the way that Facebook is changing in regards to safety, privacy, and security. Facebook is making improvements – and those improvements mean changes to the ways you manage your school’s Facebook page. Enter… Facebook Business Manager. After struggling with the proper set-up, […]
Read MoreManaging a Facebook Page WITHOUT a Fake Profile
I get a panicked email or phone call every other week. It always goes something like this: “I’ve been locked out of my school Facebook Page. It is asking me to verify my account and I go through the steps, but nothing happens. I can’t post any updates or photos on the Page. What can […]
Read MoreSocial Media Best Practices for Schools
The ultimate guide to setting up your school social media pages for success! The date was April 15, 2014. I published my first school social media accounts for New Auburn School District in Wisconsin: Facebook, Twitter, and YouTube. Instagram would be added in December of that year. Some might think managing social media for a […]
Read MoreStaff Social Media Guidelines for Personal Use
It has never been easier to voice your opinions to a large audience. Social media makes it easy! That makes social media a very powerful tool. But it also means another potential headache in your job as a school leader. Kim speaks for all of us with her recent question: “Hello, everyone! For our opening […]
Read MoreControlling Comments on Facebook
If you’ve ever had a pit in your stomach while checking notifications on your school Facebook page, then you’ve probably dealt with negative, problematic, and/or annoying comments. Today’s blog isn’t going to be all sunshine and rainbows, but it’s still a critical topic that all school social media managers need to deal with: Controlling Facebook […]
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