My heart is so happy! Schools from across the nation are hitting viral status. And the great thing is that it isn’t for negative stories. The posts blowing up the newsfeed are amazing photos and videos from schools celebrating their teachers and students. The best thing about these viral posts? Inspiration! It inspires other schools […]
Read MoreSchool Social Media – An invitation to the party!
I recently spoke with a dedicated mom and School Board member from Whitewater, WI. Kelly shared her philosophy of social media. It’s like an invitation to the party. It invites parents, community members, and the world into a huge celebration of the great things happening inside the district. It’s not a forced message of marketing […]
Read MorePhotography 101: Cropping Matters!
The best way to tell the story of your school is through pictures. Social media makes it so easy to share photos of our students, but not everyone on your team is a photographer, so you get photos like this: Now, this isn’t terrible, but it isn’t ideal. How do you fix it? Ask your […]
Read More#TBT Guide – What to Look For in Yearbooks
#TBT is otherwise known as #ThrowbackThursday, and also otherwise known as #MyFavoriteDayoftheWeek. If your school isn’t sharing these fun blast-from-the-past photos on your social media pages yet, it should be. This is a great way to engage alumni and community members in reliving the old “glory days.” And it’s likely to become your favorite day […]
Read MoreSocial Media Report Card: How Does Your School Measure Up?
Social media is a must for your school. But are you scoring an “A” or an “F” when it comes to your efforts? Not on social media? Start here. Facebook is still the number one platform for schools to use, but how do you know whether your school is scoring high or not? Measuring the […]
Read MoreFacebook Reviews: I Can’t Believe They Said That!
As soon as you add in a valid address for your school’s Facebook page, the option for Reviews opens up. It can be great, but then again, it can be scary! So, what rights do you have as the administrator of your page? Perhaps some of these questions resonate with you. Q: Can I delete […]
Read MoreHow to make Facebook work for your school
Last week I was so excited when I got the chance to write a detailed blog article for Campus Suite on social media for schools. Many schools are now active on Facebook, but their engagement is not measuring up to their initial expectations. Why? Read the full article here to get my 7 steps on […]
Read More