Episode: 121 Back in 1980, Connie landed her first role in a very new position for schools with Putnam City School District. She remembers back to being the first with an electric typewriter and eventually had one of the district’s first computers! Throughout her career, there has been a lot of change, but crisis management […]

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Episode: 120 Are you new to the world of school communications? So is Maci! She’s the first one to ever have the specialized role in her district of 2,000 students, and she shares how she got set up for success. Visiting classrooms is important, but it’s hard with all of your responsibilities. Maci shares her […]

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Episode: 119 Aubrey runs Easy School Marketing, a company that specializes in helping small, independent schools stand out. She understands that with limited resources, small schools need innovation to survive. The social media strategies that are key to independent schools are the same strategies that all schools need to implement. She breaks down how to […]

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Episode: 118 Many schools have new leadership this school year, and getting them on board with your social media strategy is important. Don’t tackle your new leader on their first day on the job. Schedule 30 minutes with them during their 2nd or 3rd week. Highlight the impact social media is making. Bring numbers and […]

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Episode: 117 Oconee County Schools is a district of 8,500 students and 1,000 staff. Anisa has helped elevate their storytelling and communication efforts after conducting a communications audit that she carried out on her own. Anisa shares her data collection, analysis, and delivery strategies in this conversation, and even includes links to some of her […]

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Episode: 116 Public schools across the country are facing divisive communities. As the communications person in your district who is so passionate about this job, it’s hard not to take it personally. Julie has extensive experience in this arena and shares how she has survived the personal attacks. She shares many tips to help you. […]

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Episode: 115 Afraid of spending money on advertising? Don’t be! Megan is going to break down how she spent $1,000 to run a multi-month campaign to promote school enrollment. Grab yourself a good advertising partner, maybe your local cable or TV station, and work with them on ad messenger. Batesville has seen promising results from […]

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Episode: 114 Not sure what to post this summer? Erica will be breaking down her #AfftonAroundTheWorld campaign that she does with her school district each year. This is a feature you could still implement this summer! Beyond this one feature, Erica will share her other summer content plans that include summer school, capital improvement projects, […]

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Episode: 113 As an educator, you know you need to communicate with your families, but it’s hard to know what to say and how to say it…it’s hard to know what to write and how to write it. After a fifteen-year career in journalism, Patricia found herself in a room full of educators and discovered […]

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EPISODE: 112 This episode is also known as ‘Keys to C2 with B2’ – and it is brimming with content creation ideas! Brian shares his unique formula for a great Facebook post. It begins a certain way and ends a certain way – and he explains all the reasons behind it! Building an army of […]

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