Episode: 175 My brand new book is available now, and today you get to listen in as we talk through the case study shared in Chapter 19 – Your Professional Learning Community. Are you a one-person communications shop? Or maybe you don’t even have communications or PR in your title, but you’re handling social media? […]
Read MoreWhat the X Should I Do About Twitter for My School?
Episode: 174 School communicators from around the country are all asking the same thing…What in the world should I do about our school’s Twitter account? Learn about the changes Elon Musk is making that impact schools the most. Ask yourself these 4 questions to determine your plan for Twitter. Consider these 4 options for addressing […]
Read MoreSimple Video Tips for Social Media with Laraine Weschler
Episode: 173 My brand new book is available now, and today you get to listen in as we talk through the case study shared in Chapter 16 – Video Tips. Short-form videos gain traction on social media, but video takes more time than photos. How does a communicator make that work? Laraine shares simple ways […]
Read MoreTips on Handling Negativity on Social Media with Holly McCaw, APR
Episode: 172 My brand new book is available now, and today you get to listen in as we talk through the case study shared in Chapter 15 – Handling Negative Comments. If you or others in your school are worried about negative comments, you are not alone. Having a plan is the best approach. Learn […]
Read MoreWhy Stories Are the Best Place for Reminders and Announcements with Melissa Hartley
Episode: 171 My brand new book is available now, and today you get to listen in as we talk through the story shared by Melissa Hartley in Chapter 11 – Stories to Share (and What to Skip). Are you bombarded with requests to share fundraisers, announcements, performances, and more on your social media channels? We […]
Read MoreReady-Made Graphics for Social Media with Natalie Eiting
Episode: 170 My brand new book is available now, and today you get to listen in as we talk through a story shared in Chapter 8 – Graphics, Tips, and Templates. Save time next school year by prepping some ready-made graphics that you can use for social media. Learn exactly how Natalie looks like a […]
Read MoreSocial Media Pages You’ll Run with Peg Mannion, APR
Episode: 169 My brand new book is available now, and today you get to listen in as we talk through the case study shared in Chapter 4 – Pages You’ll Run. Are you feeling overwhelmed with managing several different pages within your district? Peg has an approach that she’d like to share with you! If […]
Read MoreThe Purpose and Goals of Social Media with Brendan Schneider
Episode: 168 My brand new book is available now, and today you get to listen in as we talk through the case study shared in Chapter 3 – Purpose and Goals. Brendan provides a simple approach when it comes to setting goals for your social media efforts. It’s all about the attraction and retention of […]
Read MoreSocial Media Policy with Lana Snodgras
Episode: 167 My brand new book is available now, and today you get to listen in as we talk through the case study shared in Chapter 2 – Social Media Policy. Do you have staff asking you about starting their own social media accounts? Learn how Lana has managed this process with internal policies and […]
Read MoreSocial Media for Schools Starts at the Top with Jerry Almendarez
Episode: 166 My brand new book is available now, and today you get to listen in as we talk through the case study shared in Chapter 1 – It Starts at the Top! “Social Media for Schools – Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff – While Keeping Your Sanity” is […]
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