Episode: 208 Instagram reach is up 40% at Central Heights ISD in Texas. Why? They are using students as storytellers! Meet Elesban, a high school junior who is a tech aid this year. Tracy McCown will explain this pass/fail class available for juniors and seniors. Find out Elesban’s favorite project that she has worked on […]

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Episode: 207 School PR is a stressful and demanding profession. Many of us struggle with maintaining our physical and mental wellness – and today, we have a guest who is getting very vulnerable in sharing her journey! Krystyna shares what triggered her habit changes in June of 2022 and walks us through exactly how she […]

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Episode: 206 One campus, three schools, and 1,800 students – today, you’ll learn how this Wisconsin school district has ignited its engagement with students, staff, and beyond using social media. Want some new video ideas for your school leaders? You’ll hear the details behind two different campaigns that could quickly be started at your school. […]

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Episode: 205 You may think consistent social media storytelling is impossible in a one-person communications department. Alice was once in that thought camp, but today, she shares the simple strategies she has implemented that have transformed how their district shows up online and beyond. Making decisions on where to share different types of content can […]

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Episode: 204 Want to get students involved in social media storytelling but not sure where to start? Today’s episode is here to help! Many of us think kids will just know how to use social media because they use it personally, but that’s not the case! They may be used to sharing about their own […]

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Episode: 203 No communications department? No problem! Celebrating your students and staff on social media is possible without one. Meet Dr. Doug Enders, who has helped support their Facebook presence in a school of about 2,500 students. If you do not use social media on a personal level, you’re just like Doug! Despite not being […]

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Episode: 202 Most public schools don’t have a comprehensive marketing plan. Today, Miranda will share what this is and why you need it now, more than ever, in the current conditions of declining enrollment, poor community perception, and challenges in recruiting high-quality teachers. Marketing is not just selling services – that’s sales. Marketing is about […]

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Episode: 201 From a goodwill gesture that was captured by phone during a cross-country race to being recognized on Good Morning America, find out the full scoop from the school in Stevens Point, Wisconsin, which has about 7300 students. How do you take a story to the national level? Of course, it starts with a […]

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Episode: 200 WooHoo! It’s time to celebrate the 200th episode of the Mastering Social Media for Schools podcast! Today, we have a special interview conducted by Bill Gribble, Andrea’s husband. Turning the page back to the beginning, Andrea shares how she got started and who her first mentors were early on. Schools still often struggle […]

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Episode: 199 Do you use TV monitors to communicate in hallways, common areas, and more in your school? Then, you don’t want to miss this conversation with a school leader in digital signage! Many don’t realize the impact that digital signage can make. It can affect student involvement, school safety, and positive school culture! Some […]

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