Remember those multiple-choice quizzes that could peg your entire personality in ten questions? Admit it: I can’t be the only one who took Cosmo quizzes as a teen! 

In the world of school communication, we don’t always get that kind of instant feedback, even though we probably need it. 

When you’re in the trenches of school PR work, it’s easy to feel like you are just winging it on social media, rather than posting with purpose. Have you ever found yourself getting caught up in the comparison game? Are you perfectly average or falling behind? 

And don’t even get me started on self-doubt! Do you question everything you’re doing, or do you fall on the opposite end of the spectrum – seeing your work through rose-colored glasses?

School social media readiness doesn’t have to be a guessing game. Whether you’re looking to refine your social media strategy or you’re simply focused on improving your school’s presence before the next school year kicks off, this school social media audit is for you. 

25-Question School Social Media Self-Evaluation

I know you don’t have time for a lengthy self-assessment, so I kept this short and sweet! Let’s take a few minutes for a quick, honest check-in. I put together a helpful, not-so-scary self-check PDF on your social media systems so you can stop wondering where you stand and easily identify your next step for improvement.

Here’s a preview of what’s inside: 

Question 5

Do you have a content calendar or posting schedule?

1. No, I post when I have content
2. Sometimes I plan ahead
3. Yes, I plan weekly
4. Yes, I plan monthly/quarterly with room for timely content

Question 6

How do you measure your social media success?

1. I don’t really track metrics
2. I look at likes and comments
3. I track engagement rates and reach
4. I use comprehensive analytics and create regular reports to share with others

Question 7

How do you handle negative comments?

1. I’m not sure – I haven’t dealt with this yet
2. I delete negative comments
3. I have established commenting guidelines to guide decisions
4. I have a detailed response protocol and crisis communication plan

Question 8

How do you collect content from your schools/staff?

1. I wait for people to send me things
2. I handle 100% of the content creation
3. I have a system for content collection from staff
4. I have a system for content collection, and that includes student contributors

Do these four questions already have your wheels turning? Then you need to take the full social media for schools quiz! It’ll help you take the temperature of your current strategy and identify specific areas of improvement. 

Take the Social Media Quiz Now!

At the end of the day, a successful school social media presence isn’t about being better than every school around you. It’s about having the right framework in place so you can tell the stories that matter most to your school community!

You don’t have to be perfect, but you do need a plan. At the end of the quiz, you’ll get to tally up your results. Which one are you? 

• Social Media Newcomer
• Emerging Social Media Manager
• Established Social Media Strategist
• Advanced Social Media Leader

Take the 25-question quiz and be sure to email me your results! I can’t wait to see where you stack up so I can cheer you on to your next stage of success.