Social Media Training for K12 Schools
Thirteen crises. Nine days. One communications professional. When Adelle Wellens walked into work one September morning in 2024, she had no idea she was about to face the most challenging stretch of her career. As the solo communications officer for Duluth Public Schools’ 8,700 students, she was used to juggling multiple priorities. But nothing could […]
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“Why do we even need this position?” That cutting question is an exact quote from a school principal, who was responding to a survey about the district’s communications role. And it reveals a stark reality: Many school leaders still don’t understand the critical value of dedicated communications professionals! As school budgets tighten, birth rates decline, […]
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What’s trending for school social media in 2026? Is it Instagram Reels? Student-created content? Taking a step back from certain platforms? Making accessibility a priority? These questions are on every school communicator’s mind as we navigate the ever-evolving social media landscape. To get real answers, we went straight to the source – you! Our 2026 […]
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AI can be a huge help for school communicators. It can help you get past a blank screen, organize your thoughts, and draft captions when time is tight. But AI also has habits. When those habits go unchecked, social media posts can start to sound: Polished, but generic. Professional, but not quite natural. Obviously AI-generated. […]
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Real student voices. Big feels. Zero cringe. If you’ve been scrolling and seeing the “microphone in the hallway” trend (sometimes called “Mic’d Up” or “Hallway Interviews”) and thinking… “Okay… but would this work at my school?” I’m telling you: YES, it would! This is one of those rare content ideas that is: ✔ Easy to […]
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When it comes to social media, it’s all about grabbing people’s attention with the stories we’re sharing. So what about an upcoming event or announcement that we would normally advertise via a printed flyer and email newsletter? Newsflash: Simply posting a digital flyer on Facebook and Instagram will fall flat! Unless you are lucky and […]
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This article was originally published on January 6, 2026, and reflects information known by this date. Special thanks to Chelsea Janke and Ashley Winter of CEL Marketing PR Design for sharing their expertise in a #SocialSchool4EDU webinar. This blog summarizes their most important takeaways. If school communication is about one thing, it’s connection. We tell […]
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What happens when a school district loses its PR position to budget cuts, enrollment starts declining, and community negativity drowns out all the good news? In most cases, the downward spiral would continue. But at Blaine School District in Washington, one determined technology staff member decided to change everything. I am so inspired by Tricia […]
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Time and time again, when I scroll through school districts’ social media pages, the most engaging content comes from inside real-life classrooms! Why? Because families and community members love seeing what learning looks like. You’re building organic support and buy-in with every behind-the-scenes classroom photo you share. Peeling back the curtain and showing those moments […]
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What if we told you the secret to authentic, engaging school content isn’t hiring more staff; it’s empowering the students you already have? We’re seeing an amazing trend: Schools across the country are discovering that their students are natural-born storytellers who can’t wait to share what makes their school special. I absolutely love it! Student […]
Read MoreWith #SocialSchool4EDU's Membership Program, we train your staff to be social media storytellers so you can stand out from other schools, celebrate your students and staff, and reach thousands in your community every day.
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