Does keeping track of the various social media accounts that are connected to your school sometimes feel like you are herding cats? I get it. One of the biggest concerns from school communicators is the vast number of social media accounts that are out there – some that they don’t even know exist! Today, I […]
Read MoreYour Step-by-Step Guide: Safely Access Your School Social Media Profiles
As school social media managers, I know that many times, you have to be your own tech support. Don’t get me wrong – there are incredible IT departments embedded within schools that do amazing work for staff and students. But many times, the technical administration of your school social media pages is going to fall […]
Read MoreDon’t Go Looking for a Fight! Why Some Information Should Not Be Posted on Social Media
Not everything that your school communicates needs to be posted on your social media pages. I’ve been saying this for years, to all of the schools we serve here at #SocialSchool4EDU. There are many reasons for this, all of which I’ll break down in this blog, but there is another reason I’m sharing with my […]
Read MoreHow to Use Instagram Reels for Your School
Are you tempted to start a TikTok channel for your school because you know that all of your students are on it? Short-form video content is all the rage! And just like popular social media trends before it, other social media platforms are now adopting it. Remember when Snapchat was rising in popularity? It didn’t […]
Read MoreSix Veterans Day Ideas for School Social Media
Veteran’s Day is a time to honor all who have served in the U.S. armed forces. As a school social media manager, you can absolutely express this sentiment with a nice graphic and simple caption – but if you’re looking to get a little more creative, here are six ideas from schools across the country! […]
Read MoreProfessional Development Opportunities for School Communicators
Continuous learning is a common concern for just about every school communicator I know! Why? Well, you work in a school. Professional Development (PD) is pretty much a given for all educators and education professionals. You’re surrounded by colleagues who are constantly attending PD events, earning additional credentials, and upping their game when it comes […]
Read MoreHow to Handle the Community Gossip Groups on Social Media
“Andrea, two of my school board members want me to join the gossip group in our community on Facebook. They expect me to respond to every post that discusses the school. And the only real way I can join the group is with my personal profile. What should I do?” I’ve received this email message […]
Read MoreGet Inspired! Twelve Schools That Have Award-Winning Social Media
Do you love following K12 schools that are doing amazing things with their social media pages? Me too! So this past spring, I did something special. I created an awards program to highlight some of the top schools and School PR pros across the country, specifically recognizing their work on social media. I announced these […]
Read MoreThe Tech Divide: An Easy Tip to Get More Photos for Social Media
Ready for a true story? I once showed a teacher how to install Google Drive on her phone so she could send pics for social media posts to me… in the produce section at my grocery store. I tell you this not to illustrate my tech knowledge (it’s sketchy) but to bring you in on […]
Read More52 Questions That Will Increase Engagement on Facebook!
Do you want to stand out in the crowded Facebook newsfeed? Could your engagement use a bit of a boost? Are you just ready for something different in your content calendar? This blog will help you satisfy all of those goals! You’re going to learn how to ask simple, engaging questions that are irresistible for […]
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