A guest post from Jason Wheeler, CPC, Marketing Coordinator for the Carrollton-Farmers Branch Independent School District. Has your school district spoken about the social media platform TikTok? Are you concerned about starting another social media platform? Have you heard terrible things about the TikTok app? In this article, I explain how your school district can […]
Read MoreHow to Celebrate Black History Month on Social Media
Racism and social injustice was certainly in the news in 2020. After the tragic death of George Floyd, schools were left scrambling for what they would say (or wouldn’t say) about the events. I’m not in any position of authority or expertise when it comes to this topic. That’s why in the weeks after the […]
Read MoreNeed help with social media? Hire a student intern!
A guest post from LeAnne Bugay Working in school public relations as a one-person show is tough. You feel like you spend your days putting out fires instead of storytelling. Because of time constraints, you only post urgent announcements to social media instead of content that engages your school community. Sound familiar? That is how […]
Read MoreHow to Create a Social Media Report Card in Less Than One Hour!
Social media makes a difference. I’ve seen it work in positive ways in hundreds of schools and districts! But if you’re not reporting on that impact to your leadership team, your board, and your staff – they may not realize the power that is possible. Today, I’m sharing how easy it is to create a […]
Read More52 Weeks of #ThrowbackThursday Captions
If you’ve been following our content for a while, you know that “Throwback Thursday” is a popular feature that is almost guaranteed to engage your community and alumni. (Just don’t make my biggest mistake…!) Still need to get started with this engaging weekly feature? Watch your 94-second primer, here: Now that we’ve established the importance […]
Read MoreSix Ways to Celebrate Virtual Learning on Social Media
No two schools in America look the same this school year – but one thing they all have in common is that learning looks different from ever before! And many schools are partially (or completely) offering learning in a virtual environment. We recently wrote about how you can celebrate classroom learning through a “What I […]
Read MoreSeven Tips to Building a Better Photo Library
A compelling photo can make or break a social media post. Check out this quick example – which post are you more likely to click? A great photo can earn you more mileage than just a single social media post, of course! Eye-catching photos are perfect for your school website, your next print or billboard […]
Read More"What I Learned This Week" – An Easy Social Media Feature!
The big game. The flashy science experiment. The spelling bee. Graduation. All of these events are made for social media – right!? The photos and videos are obvious and the captions are easy. Your audience expects them to be covered and as a school social media manager, you’ve had them on your radar well in […]
Read More10 Practical Tips to Avoid Burnout in #SchoolPR – From Your Fellow School Communicators
As a school communicator, you fill an important role. This role was deemed CRITICAL when schools closed their buildings last March. And it’s a role that continues to show its importance as we navigate through this school year. But with the never-ending requirement for constant communication in these very uncertain times, stress and overwhelm is […]
Read MoreHow to Use IGTV for Schools
As the world’s #1 social media platform, Facebook is your best social tool for reaching and engaging your school district audience. But savvy social media managers know that platforms like Instagram and Twitter also have tremendous potential. In particular, Instagram is where you can reach young parents and students, many of whom do not spend […]
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