Episode: 127 It takes a village, and today you’ll meet two of the awesome school communicators from Humble ISD in Texas! Are you trying to organize your Twitter accounts in your district? Yvonne and Lori share how they did it, starting with the account names, in their large school district with more than 40 different […]
Read More2022 School Social Media Survey Results with Andrea Gribble
Episode 126: We surveyed 465 school social media managers from across the country and share all of the results in this episode. You’ll learn about the top social media platforms being used by schools and also find out what platforms are not being used! What are the biggest struggles when it comes to social media? […]
Read MoreBuilding a Team of Content Creators with Dr. Jill Johnson
Episode: 125 Time and content are the biggest challenges when it comes to social media for most school communicators. Well – you are in luck because today’s podcast is all about solving both of these problems! Dr. Jill Johnson did her dissertation work on utilizing students as social media content creators. She shares her tips […]
Read MoreMeet Your Parents Where They Are with Teddy Gabbart
Episode: 124 Teddy Gabbart has been involved with schools his entire career. His company, Gabbart Communications, serves more than 700 school districts with an all-in-one communication solution to handle your website, apps, notifications, social media, digital classrooms, and even an online store. The expectations from our parents have certainly changed over the years. Teddy breaks […]
Read MoreCrisis Communication: Strengthening Trust and Relationships During Difficult Times with Amber Graham Fitzgerald
Episode: 123 There are two important components in handling a crisis – having a solid crisis communication plan and then responding to the crisis. Amber breaks down the main components of each one. Social media is the key to building trust and showing transparency before a crisis ever happens. Daily posts about student and staff […]
Read MoreYour Back-to-School Supply List for School Communicators with Andrea Gribble
Episode: 122 It’s a brand new school year. Are you ready? After the last 2+ years, you may not be! Just as the airlines tell you to put on your own oxygen mask before helping others, this back-to-school supply list is just for the school communicators out there. Andrea breaks down her 5 items that […]
Read MoreLessons Learned from 30+ Years in School PR with Connie Blaney, APR
Episode: 121 Back in 1980, Connie landed her first role in a very new position for schools with Putnam City School District. She remembers back to being the first with an electric typewriter and eventually had one of the district’s first computers! Throughout her career, there has been a lot of change, but crisis management […]
Read MoreFacebook Ads, Branding, and Classroom Visits with Maci Stover
Episode: 120 Are you new to the world of school communications? So is Maci! She’s the first one to ever have the specialized role in her district of 2,000 students, and she shares how she got set up for success. Visiting classrooms is important, but it’s hard with all of your responsibilities. Maci shares her […]
Read MoreDriving Big Marketing Results on a Small Budget – What Independent Schools Can Teach Us with Aubrey Bursch
Episode: 119 Aubrey runs Easy School Marketing, a company that specializes in helping small, independent schools stand out. She understands that with limited resources, small schools need innovation to survive. The social media strategies that are key to independent schools are the same strategies that all schools need to implement. She breaks down how to […]
Read MoreHow to Help Your New Leader Understand Your Social Media Strategy with Heidi Feller
Episode: 118 Many schools have new leadership this school year, and getting them on board with your social media strategy is important. Don’t tackle your new leader on their first day on the job. Schedule 30 minutes with them during their 2nd or 3rd week. Highlight the impact social media is making. Bring numbers and […]
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