Social media for schools is my passion, and I love being a resource for questions, concerns, and of course your success stories. I always let people know that I want to hear your questions, because if you are searching for an answer, I’m betting other schools out there are wondering too! One school recently reached […]
Read More10 Ways to Tell Your Story
Leveraging social media to your school’s advantage is easier said than done. With so many priorities at your school district, it is easy to lose sight of the importance of communicating the stories that are happening. As the school year starts, you cannot let this happen in your district. This month, I had the privilege […]
Read MoreBack to School Promotion for Social Media
It’s that time of year. We are all headed back to school soon. While the excitement is high, it is time to fully engage your students, teachers, parents, and community with your social media channels. To make the execution of these strategies a bit easier, I suggest you reach out to some high school organizations […]
Read MoreLeading Through Communications: NSPRA 2016 Lessons Learned
What happens when you assemble over 1,000 people from North America who are all dedicated to school communications? Well, one little blog entry from me can hardly do it justice, but that doesn’t mean I’m not going to try. Last week in Chicago, the National School Public Relations Association held its annual seminar. This group […]
Read MoreVideo – The Key to More Engagement
One of the most common questions from schools is this: How can I get more engagement from our followers? Engagement leads to more views, and this reach is one of the most critical metrics that schools use to define success. The goal is to reach thousands of people each week with your posts, but it […]
Read More20 Schools to Follow on Social Media
The best way to take your social media to the next level for your school is to watch what others are doing. Borrowing ideas from other schools isn’t stealing; it is all for the sake of celebrating our students. Case in point – how many senior walks did you see this graduation season? Each school […]
Read MoreHow to Create a Weekly Staff Feature
Highlighting students on social media is pretty easy to do. Their accomplishments are frequently on display during the school day. But what about your staff? They are amazing too, and your community wants to get to know them better! These last few weeks we’ve been putting in some efforts to spruce up your social media […]
Read MoreBranding Checklist: 3 Essentials to Get Noticed
It’s week three of our summer spruce-up series, and today we are talking about brand. What is the brand of your school? “Wait, we aren’t selling anything,” you say. “We aren’t like Pepsi or Under Armour, so why are you talking about branding?” Your school is a brand. Whatis.com defines it this way: “A brand […]
Read MoreSummer Spruce Up: Create a Facebook Call to Action Button
It’s summertime, and it is a perfect time to make little changes that can drive more engagement for the social media pages for your school. Today is our second post in a series of four weeks where we will be providing little tips to really spruce things up for your school! This week we want […]
Read MoreGraphics Checklist: 40 Useful Images for Schools
Social media updates need to include images. It’s what helps grab the attention of your community. With text-only posts on Facebook and Twitter, it is just too easy to fly on by without noticing! Over the next four weeks, we will be covering tips to help spruce up your social media efforts for your school. […]
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