Leveraging social media to your school’s advantage is easier said than done. With so many priorities at your school district, it is easy to lose sight of the importance of communicating the stories that are happening. As the school year starts, you cannot let this happen in your district. This month, I had the privilege […]
Read MoreVideo – The Key to More Engagement
One of the most common questions from schools is this: How can I get more engagement from our followers? Engagement leads to more views, and this reach is one of the most critical metrics that schools use to define success. The goal is to reach thousands of people each week with your posts, but it […]
Read MoreHow to Create a Weekly Staff Feature
Highlighting students on social media is pretty easy to do. Their accomplishments are frequently on display during the school day. But what about your staff? They are amazing too, and your community wants to get to know them better! These last few weeks we’ve been putting in some efforts to spruce up your social media […]
Read MoreSummer Spruce Up: Create a Facebook Call to Action Button
It’s summertime, and it is a perfect time to make little changes that can drive more engagement for the social media pages for your school. Today is our second post in a series of four weeks where we will be providing little tips to really spruce things up for your school! This week we want […]
Read MorePersonal Facebook Privacy Settings: Tips for Educators
Social media makes many educators a bit nervous. There is a level of privacy that teachers want to maintain in regard to separating their personal life from their professional life. This article should give you some peace of mind with advice on how to do a privacy check of your own personal Facebook page. I […]
Read More20 Ideas to Keep Social Media Strong During Summer Break
It can be a challenge to know what to post on social media when students are on summer break and there is less school activity than normal. Here is a quick list that will provide piles of ideas sure to keep the content rolling out to your community! I think your goal should be at […]
Read MoreSchools Gain National Attention with Positive Social Media
My heart is so happy! Schools from across the nation are hitting viral status. And the great thing is that it isn’t for negative stories. The posts blowing up the newsfeed are amazing photos and videos from schools celebrating their teachers and students. The best thing about these viral posts? Inspiration! It inspires other schools […]
Read MoreSchool Social Media – An invitation to the party!
I recently spoke with a dedicated mom and School Board member from Whitewater, WI. Kelly shared her philosophy of social media. It’s like an invitation to the party. It invites parents, community members, and the world into a huge celebration of the great things happening inside the district. It’s not a forced message of marketing […]
Read MorePhotography 101: Cropping Matters!
The best way to tell the story of your school is through pictures. Social media makes it so easy to share photos of our students, but not everyone on your team is a photographer, so you get photos like this: Now, this isn’t terrible, but it isn’t ideal. How do you fix it? Ask your […]
Read More#TBT Guide – What to Look For in Yearbooks
#TBT is otherwise known as #ThrowbackThursday, and also otherwise known as #MyFavoriteDayoftheWeek. If your school isn’t sharing these fun blast-from-the-past photos on your social media pages yet, it should be. This is a great way to engage alumni and community members in reliving the old “glory days.” And it’s likely to become your favorite day […]
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