When I work with schools, I strongly urge them to create one district Facebook page first. The saying “don’t bite off more than you can chew” comes to mind with this advice. There are three main reasons I recommend one page:
- It can be a confusing world out there for your community if there are too many places to get information from.
- It is easy to underestimate the time and training it takes to keep up multiple Facebook pages.
- The Facebook algorithm (the calculation that FB uses to determine what posts show up in a person’s newsfeed) is getting more challenging for your school to show up. This means that if your page is not very active, you have almost no chance of getting any attention with what you share.
But if it’s too late for you, then you may want to consider merging Facebook pages together. I get many questions from schools across the country on this process, so I thought I’d put together a short video to show you how!
The video provides step-by-step instructions, but here are a few reminders for you:
- You must be administrator of both pages that you’d like to merge. If you have just been added as an administrator, you will have to wait seven days before you can take action to merge pages together. You cannot merge a group and a page together. You also cannot merge a personal account with a page.
- Under settings, go to Merge Pages.
- Identify the two pages you’d like to merge.
- You can only request a merge if you’re an admin for both pages.
- The pages you merge must represent the same thing and have similar names. If you try to merge pages that aren’t similar, the pages may be permanently unpublished.
- Merging pages can’t be undone once you’ve started the process.
- People who like the duplicate page will be informed of the merge. This may take a few days to complete.
- Content from the merged page, such as posts, photos and the username, will be deleted during the merge. Learn how to download and save your page content.
- Likes and check-ins from both pages will be combined and shown on the remaining page.
I hope this helps. Happy merging!
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