It’s almost here. Christmas! Time to settle in with family and friends. Time to reflect on all of the things to be thankful for this year. I’m feeling especially blessed as I look back over the last 12 months in this business. It has transformed from an “I sure hope this works out because I […]
Read More12 Schools You Should Follow for Great Ideas on Social Media
On the 12th day of Christmas, my true love gave to me… Well, I’m not your true love, but I am your go-to gal for all things about schools and social media. Today, I’m featuring 12 schools that I think you should be following to get awesome ideas for your own district. Check them out […]
Read MoreFacebook for Schools – FAQs
Facebook is such a great platform to reach your school district’s audience. Parents, teachers, community members, and even students spend time scrolling through their newsfeed on a daily (sometimes hourly) basis. But schools have to be careful about running this social media platform. They need to be ready to take action on questions like: Should […]
Read More5 Biggest Mistakes for Schools using Social Media
You have the social media train chugging for your school district. Awesome! But are you making mistakes that you didn’t even know about? Maybe you are just getting started and you have read all my past blogs to get the tips and tricks of what to do, but what about what to make sure NOT […]
Read MoreTeachers – Stories of Thanks!
It’s Thanksgiving, a time to be thankful for all that we have. My youngest daughter, Kyra, just brought home a beautiful turkey from her 2nd-grade classroom. Each feather captures something that she is thankful for. The typical things showed up on her list—my mom, my dad, my pets. The not-so-typical things also showed up—hunting, wilderness, […]
Read MoreYour Digital Tattoo
I’m sure your school has talked to your students about internet safety and digital citizenship. It’s a must-have conversation with kids as young as four or five years old now. After all, many kids today are basically born with a smartphone in their hands! So how do you make sure kids are being safe and […]
Read MoreBenefit or Bust: Should I Pay to BOOST a School Post on Facebook?
Have you ever noticed a gentle nudge from Facebook to spend money? You know, when Facebook tells you that your recent post is getting more engagement than 75% of your recent posts. And for just $20, you can reach even more people. Great deal, right? Well, it depends. I have never boosted a post for […]
Read MoreTechnology Balance in the Home
I love talking to people. Especially other parents. I usually strike up the conversation with a question on what kind of games do their kids like to play online? The reaction is quite common among the different moms and dads I talk to. Usually an eye roll, a slight sigh, and then a confession of […]
Read More16 Ways to Promote your Social Media Channels
So you have your school’s social media channels up and running, but how do you grab more followers? I mean, people aren’t seeing or hearing your message if they aren’t liking or following you… Here is a quick list to help grow that audience. Don’t worry about doing them all – just start with one […]
Read MoreCapture the Critical Moments Without Making Yourself Crazy
If your school is like every school I’ve ever visited, cool things happen all the time! In addition to this though, your staff members wear as many hats as possible. You don’t have an extra person to just worry about taking photos at opportune moments throughout the day. So, what’s the trick? The key to […]
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