EPISODE: 81 I recently got to hang out with Erin McCann, cohost of the School PR Happy Hour podcast. She was kicking off season 3 of the podcast and we recorded a fun episode. It was so jam-packed with nuggets you could use that I asked if I could reshare it with my audience. She […]
Read MoreSocial Media Strategies That Work with Holly McCaw, APR
EPISODE: 80 Want to learn some real social media strategies that work? Then you’re in the right spot! Holly McCaw, APR is going to provide some guidance that you can use right away in your district. IN THIS EPISODE, HOLLY SHARES: Why she runs only district social media accounts and not separate school accounts for […]
Read MoreLearn What a Digital Storyteller Can Do For Your School with Erica Gregory
EPISODE: 79 You can showcase your school’s mission through social media, and Erica can show you how! She had no background in school communications before joining Pulaski Academy back in 2019, but she put her marketing experience to work and has made an impact. IN THIS EPISODE, ERICA SHARES: How she uses social media as […]
Read MoreTake Action Now – Properly Accessing Social Media Accounts for Your School with Heidi Feller
EPISODE: 78 Let this be your warning. There is a right way and a wrong way to set up access to your school’s social media accounts. This take-action episode will help you avoid the common pitfalls of other social media account managers around the world. IN THIS EPISODE, HEIDI AND ANDREA DISCUSS: The difference between […]
Read MoreMentorship – It’s All About Learning with Susan Brott, APR
EPISODE: 77 We all are both mentors and mentees. Learn exactly what this means and how it can help you in your own journey in school communications from this thoughtful interview with Susan Brott, APR. IN THIS EPISODE, SUSAN SHARES: Her recent surprise and humbled celebration after being named as the 2021 Barry Gaskins Mentor […]
Read MoreA Conversation with a School PR Veteran – Ian Halperin
EPISODE: 76 With more than 24 years of experience, Ian Halperin has seen the world of school communications evolve. Join us for a fun chat about providing the tools and information that your community needs to have at its fingertips. IN THIS EPISODE, IAN DISCUSSES: His School PR journey that has now lasted 24 years […]
Read MoreCommunicating Celebrations and Student Tragedies with Josh Burnett
EPISODE: 75 A topic that every school communicator will deal with at some point is the death of a student or staff member. No matter what the cause of death may be, you might be wondering if you should share anything on social media. Listen in to a thoughtful perspective from Josh Burnette, who dealt […]
Read MoreEngaging Students as Content Creators with Christine Paik
EPISODE: 74 Need help with content creation in your understaffed communications department? Then you’re in the right place! Christine Paik is going to share all of the secrets behind her successful student intern program. IN THIS EPISODE, CHRISTINE EXPLAINS: How she manages communications in a district of 39,000 students with only a 3-person department Why […]
Read MoreProfessional Development Opportunities for School Communicators with Janet Swiecichowski, APR, Fellow PRSA
EPISODE: 73 During last week’s episode (episode 72), we focused on seven steps to secure professional development funding in your School PR role. This week, we’re following that up with a list of opportunities for learning! Some are free, some are paid, but all will help you keep up with the ever-changing world of public […]
Read More7 Steps to Landing Professional Development Funding for Your School PR Role
EPISODE: 72 Confidently ask for the funds you need to support your role in school communications with these seven steps. I promise that it is not as scary as you may think! IN THIS EPISODE, ANDREA SHARES: What to look for in a professional program when you are doing your research How to relate the […]
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