Someone recently asked me: “Andrea, what is ONE thing that schools could start doing on social media to make a big difference?” While I wasn’t prepared to answer the question, my response was ready at the tip of my tongue: “Celebrate your staff!!” Your colleagues in education work tirelessly every day to create a positive […]Read More
Social Media Best Practices for Schools
The ultimate guide to setting up your school social media pages for success! The date was April 15, 2014. I published my first school social media accounts for New Auburn School District in Wisconsin: Facebook, Twitter, and YouTube. Instagram would be added in December of that year. Some might think managing social media for a […]Read More
15 Hip #Hashtags for Schools
School hashtags are a necessity. Most districts know that by now! But not all hashtags are created equal. Back in 2015, I shared a blog with 10 Cool Hashtags for Schools. I’ve been meaning to publish another list of great hashtags for some time now – and today is the day! Get energized by this […]Read More
Student Contributors for Social Media
Have you ever considered adding student contributors to your social media team? Wondering how to get started or how other districts are utilizing students? Read on to learn more about how three districts are making this opportunity for student engagement work! For a free guide to walk you through adding student contributors, check out our […]Read More
Boost Your Social Media With These Back To School Ideas!
It’s about to get a little crazy… OK – a LOT CRAZY! Nothing can beat the energy of back to school time. Teachers are recharged, students are wide-eyed with curiosity, and parents are ready to get their kids back into a routine. So let’s capitalize on the attention our school is gathering by getting everyone […]Read More
Creating an Army of Tweetchers!
Public relations is EVERYONE’s business at a school. Our school’s reputation is built upon the shoulders of every staff member, with each interaction we have. Every conversation. Every note put in that backpack. Every email sent out. And yes – with every tweet we share. This can be scary. I get it. Social media has […]Read More
The 11 Most Loved Social Media Posts for Schools
It’s that time of year. Valentine’s Day! And we see so many lists. The 100 best love songs. The top 10 most romantic movies of all time. The 7 best gifts for your spouse. Well – I can’t provide a list like that on my blog. I’m not in that business. I’m in the business […]Read More
Grab More Content in 2017 with Weekly Challenges!
To say there is a lot of great stuff happening in your school is an understatement. There are social media-worthy moments happening right now. I guarantee it! Even though there are all of these great things going on, why do you still struggle with getting enough content to share on your school social media pages? […]Read More
It’s Time to Update Your Cover Photos!
School has started, and you have a million things to share on your social media channels. But have you taken time to look at your cover photo lately? Does it still show the 2016 graduates? Is it a boring old picture of your school building (not so boring if it is new, but pretty boring […]Read More
How CCPS Got 50 Schools on Twitter in Three Months
Social media makes me smile. The impact it can have is priceless for schools. But while the thought of it can make me happy, the nuts and bolts of it all can be downright intimidating. Especially in a large school district. This week, I want to share the story of Collier County Public Schools with […]Read More