Let me start with this: I love AI. I use it every day, and I teach schools how to use it. AI tools can help us save time, spark ideas, and make our jobs easier. But just because AI can create a beautiful graphic in 30 seconds doesn’t mean it belongs on social media. And […]
Read More38 Purpose-Driven School Social Media Video Ideas
Featuring the 2026 Golden Gribble Honorable Mentions Every great school video starts with a purpose. Sometimes that purpose is to celebrate students. Other times it’s to recruit families, explain an important update, highlight a unique learning opportunity, or simply bring people together. The 2026 Golden Gribble Awards reminded us that there’s no single “right” way […]
Read MoreFrom Clicks to Students: Digital Advertising for Schools
If you’re a school communicator post-pandemic, you already know the K12 education landscape has drastically changed. Families have more choices than ever, and in some states, taxpayer dollars are literally funding students to go anywhere they want! Public schools, charter schools, private schools, micro schools… the competition is real, and it’s fierce. So how do […]
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