✔️ School Bus Driver Appreciation Day

✔️ Teacher Appreciation Week

✔️ School Principals Day

✔️ National School Counseling Week

But what about School Communicators Day? I’m willing to bet that as a school communicator, you’re celebrating these special recognition days but may have let School Communicators Day slip through the cracks. (It’s held on the second Friday in May, in case you didn’t know!)

You’re probably thinking, “Andrea, absolutely not. I’m not going to post about myself!” I’ve heard this more times than I can count when this discussion comes up inside my membership group, every year around this time!

I know it can be difficult to toot your own horn. Most School PR Professionals I meet are humble people who would much rather showcase others than draw attention to themselves.

But you are worthy of the accolades and praise just as much as other teachers, staff, and administrators in your school! 

After all, you are the magician behind your school’s social media pages, shining a bright spotlight on your students and staff. Isn’t it time you shared the limelight? 

School Communicators Day is the perfect opportunity to highlight the passion, persistence, and commitment that you and your communications team bring to the table. Many in your community – and perhaps even your colleagues – have no clue how much work goes in, behind the scenes, to celebrate your school. 

That’s why you and your valuable work deserve to be celebrated on School Communicators Day with your very own social media post!

I’ve compiled a few School Communicators Day post examples from school districts nationwide to encourage and inspire you. Whether you’re a communications department of one or several, I hope these examples help you craft your own meaningful social media post for School Communicators Day this year! Let’s dive in.

Social Media Post Ideas for School Communicators Day

Keep it simple and sincere, like this example from Washington County Schools in Kentucky.

Invite your fans to share their thanks in a caption like this from Batesville School District in Arkansas.

Check out the fun graphic template, courtesy of NSPRA, used by Hermitage R-IV School in Missouri.

I love this refreshing group photo that showcases the smiling #SchoolPR faces of Highline Public Schools in Washington!

This caption is great because it highlights some of the school communicator’s specific accomplishments. What a great idea from the School District of Holmen in Wisconsin!

Don’t miss the cheeky little call-to-action in this post from Pattonville School District in Missouri.

Here’s a line from Pulaski County Special School District in Arkansas that you could totally “admire and acquire” for your own School Communicators Day post: “We appreciate your passion for showcasing our students, staff, and schools!”

Keep it simple with a bright, branded graphic and heartfelt caption like this example from Special School District of St. Louis County in Missouri.

I love how Howard County Public School System in Maryland took the time to list out some of the many duties that its school communications team takes on. Most people have no idea what school communicators are juggling on a daily basis!

Pro tip if you want to use this idea: List the responsibilities as bullets in the post caption instead of putting them on the graphic. It gets a little busy with so much text.

Don’t Forget to Recognize Your Social Media Ambassadors and Student Interns!

If your school has communications ambassadors spread across buildings, and/or student social media interns who contribute content to help tell your district’s story, this is a great opportunity to give them a shout-out, too!

Here are some examples of how you could include them on School Communicators Day!

Check out the way Rowan-Salisbury Schools in North Carolina succinctly shouts out all their communications contributors in this caption:

Claremore Public Schools in Oklahoma combines a beautiful graphic with a fun caption to celebrate the entire communications team! I love the “aka” list.

The #SchoolPR team at Sunnyvale Independent School District in Texas wrote a great caption that’s both sincere and tongue-in-cheek (“a little shameless plug…”)

Here’s a twist: Arizona Lutheran Academy in Arizona celebrated interns by reminding people of the intern-specific hashtag. Cool!!

Naugatuck Public Schools in Connecticut celebrates the interns’ interests and talents outside of their social media responsibilities.

Take a Moment to Thank Your Followers

Are you really struggling to give yourself a pat on the back, especially when some people will recognize that YOU are the one posting on your own behalf? 

You can also use this spotlight on School Communicators Day to thank your followers for following along and engaging with your content. You can even share links to your district’s social media channels and encourage them to follow you on all platforms if they aren’t already!

Take a look at these examples.

Cambridge-Isanti Schools in Minnesota has an awesome caption example that strikes a humble chord.

I love the graphic that the Weston School District in Wisconsin put together to remind people to follow its social media channels. It’s a great tie-in for School Communicators Day!

P.S. If you’re in my membership group, you can grab this template in our Canva Directory and begin customizing it for your school today!

Additional Resources for School Communicators Day

Are you looking for even more resources to celebrate School Communicators Day this year? The National School Public Relations Association (NSPRA) has compiled several resources, including post graphics, social media profile frames, sample messaging, certificates, and more. You can check it out here.

Are You Ready to Write That Post?

My goal in writing this blog is to encourage school communicators across the country to celebrate the impactful work they do every day for their schools. Your job is SO important, and your work does NOT go unnoticed! 

After seeing these helpful examples, I hope you feel inspired and ready to create a social media post for School Communicators Day. I know your school and community will appreciate having the opportunity to say “Thank You” for the extra effort you put into your role. You deserve a round of applause every day, but especially on School Communicators Day!

Will you be celebrating School Communicators Day on social media this year? Share a link to the post. I’d love to see what you put together!