EPISODE: 10 Storytelling takes many forms. Podcasts might be the next medium for your school to consider! IN THIS EPISODE, JUSTIN DIVES INTO The secret behind adding over 2,500 Instagram followers to the school’s account in one year The process of including student interns in communications efforts Why your district should consider starting a podcast […]
Read MoreLeading by Example with Susan Enfield
EPISODE: 9 Every student in Highline Public Schools is known by name, strength, and need, and graduates prepared for the future they choose. IN THIS EPISODE, SUSAN DISCUSSES How to get started with your own professional social media account Her suggested best platform Ways to encourage social media use by staff Using social media as […]
Read MoreInnovation and the Role of Social Media with George Couros
EPISODE: 8 Educators have the power to inspire one another by sharing their work, which ultimately impacts kids! IN THIS EPISODE, GEORGE INSPIRES US WITH His unique approach to learning from students The importance of educators sharing what they are doing in the classroom Methods to build your own PLN (Personal Learning Network) A tip […]
Read MoreChanging the Narrative on Education with Dr. Joe Sanfelippo
EPISODE: 7 Get excited about telling your school’s story! IN THIS EPISODE, JOE SHARES The importance of building social capital and how it helps your district Why you – as an educational leader – need social media How social media can attract both students and staff to your school What you can do to help […]
Read MoreHow to Create a Virtual Graduation Experience with Jake Sturgis, APR
EPISODE: 6 Virtual events are happening in schools across the country. Get the inside scoop on how to create a meaningful event in this timely podcast episode! IN THIS EPISODE, JAKE SHARES How to involve students in the process of planning for your event Organizational tips to streamline the collection of many pieces of content […]
Read MoreBecoming Human on Social with Carla Pereira, APR
EPISODE: 5 The journey to 185,000 followers on Twitter starts with the first tweet… IN THIS EPISODE, CARLA SHARES The social media journey of Peel, a school district with over 157,000 students How they moved from one-way to two-way communication – and it all started with a snow day! The importance of being human with […]
Read MoreInstagram Stories with Tove Tupper
EPISODE: 4 Get ready for this masterclass on Instagram Stories! IN THIS EPISODE, TOVE SHARES The commitment to the district level to social media Ninja tips on increasing reach of your IG Stories Advice on getting started with Instagram How she incorporates highlights on her IG page Tips on engaging students through IG Stories SPECIAL […]
Read MoreCommunity Partnerships & Crisis with Tracy Jentz, APR
EPISODE: 3 Tracy’s areas of expertise include crisis communications and building community partnerships. IN THIS EPISODE, TRACY SHARES How her district uses social media to highlight community partnerships Tricks on taking comments from posts and turning them into new content Her favorite video tool called Adobe Spark Post And lots of wisdom on handling crisis […]
Read MoreShane Haggerty, APR – The Social Media Pioneer
EPISODE: 2 Shane Haggerty, APR is a dear friend who has taught me so much about #SchoolPR. He truly is a trailblazer when it comes to social media! IN THIS INTERVIEW, SHANE SHARES His start in education back in 1998. The amazing guidance his Superintendent gave him back in 2009 about social media, even though the […]
Read MoreIt’s All About Relationships with Peg Mannion, APR
EPISODE: 1 You’re invited to listen to my interview with Peg Mannion, APR all about #schoolpr life during COVID-19 school closures. IN THIS INTERVIEW, PEG SHARES COVID-19 communication journey since March 13th Ways that they are celebrating their school on social media right now One unique method they use to create relationships with students What […]
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