EPISODE: 52 After listening to the El Paso Independent School District’s presentation at the recent TSPRA conference, I have a new nickname for Liliana Gonzalez. She is the Engagement Queen! The growth she has cultivated for the district is out of this world. IN THIS EPISODE, LILY SHARES: Her unique Master’s Thesis: Twitter & Religion! […]
Read MoreFacebook Checklist for Schools
EPISODE: 51 How does your Facebook page measure up? Andrea knows just what to look for in a great school page! This episode dishes out a checklist that will help your school Facebook page shine! IN THIS EPISODE, ANDREA HIGHLIGHTS 10 ITEMS: Profile image – logo Customized username – URL Facebook cover image – up-to-date […]
Read MoreInternal Staff Engagement Using Social Media with Cathy Kedjidjian, APR
EPISODE: 50 Everyone loves Cathy, and you’ll soon know why. Her passion for great communication extends from families to staff! IN THIS EPISODE, CATHY EXPLAINS: How being an active parent at her children’s school led to her assignment as the first communications person in the district. Why her district has focused on Facebook and Twitter […]
Read MoreTips for Celebrating Seniors on Social Media with Heidi Feller
EPISODE: 49 It’s time to celebrate the Class of 2021! We learned a lot during the chaos of 2020 graduations, so we’re dishing our best tips to save you time and sanity. IN THIS EPISODE, HEIDI SHARES: The best method to get information from senior students How many questions you really should ask your seniors […]
Read MoreA Chat with a School Communications Veteran: Nicole Kirby, APR
EPISODE: 48 Not many school communicators take on the role of “director” at the age of 23. But in this episode, you’re going to meet one! IN THIS EPISODE, NICOLE EXPLAINS: How her dream career in journalism led her to a school communications role. Who she reached out to for mentorship and professional growth opportunities […]
Read MoreA Masterclass in School Communications with Janet Swiecichowski, APR, Fellow PRSA
EPISODE: 47 You may not be able to spell her last name, but if you have been working in school communications for a few years, you will recognize it when you hear it! Janet Swiecichowski has a wealth of experience in the field and she is always willing to share her wisdom with others. IN […]
Read MoreA Strategic Social Media Success Story with Kimberly Uelmen
EPISODE: 46 If you’ve ever wondered what can happen as a result of including social media as a specific part of your strategic communication plan, this interview is the perfect case study! Kimberly Uelmen, a recent 35 Under 35 NSPRA recipient, breaks down her role inside of the Howard-Suamico School District. IN THIS EPISODE, KIMBERLY […]
Read MorePutting the “Social” Back Into Social Media with Melissa McConnell
EPISODE: 45 Rocking social media in a district of 4,500 students with 9 different campuses when you’re a one-woman shop isn’t easy – but Melissa has learned a trick or two to help her stay on top of it all. Listen as I get to talk with one of my favorite school communicators from Missouri! […]
Read MoreBuilding Resilience: Support for Mental & Emotional Health in our Schools with Tasha Schuh
EPISODE: 44 Are you concerned about the mental and emotional health of your students and staff? It’s one of the top concerns across our country, but many are struggling with strategies to help their schools deal with it. Today’s interview provides helpful advice and tools – for you the listener, and for your entire district. […]
Read MoreWhat’s Working for School Social Media in 2021
EPISODE: 43 Now that hindsight truly is 2020, let’s look forward to making 2021 the best year for your school! Social media is a powerful tool to keep families engaged. This episode breaks down the latest strategies that are working for schools across the country. IN THIS EPISODE, ANDREA BREAKS DOWN: The current state of […]
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