Episode: 342
- Rebecca and T.J. bring AI expertise and crisis communication experience together to help schools prepare for a new reality: deepfakes, manipulated media, and misinformation can turn into a real crisis incredibly quickly.
- Don’t wait for a deepfake to test your crisis plan. Learn what schools should prepare now – from holding statements and response protocols to preserving original photos and videos that could help establish what’s authentic later.
- You can still celebrate students on social media – but do it with care. Discover practical considerations around consent, group versus individual photos, unnecessary identifiers, image archives, and the long-term accessibility of student content online.
- Your policies need to keep pace with the technology. Hear why codes of conduct and acceptable-use policies should clearly address creating and sharing manipulated media, spell out consequences, and reflect current state and local laws.
SPECIAL GUESTS
Rebecca Emery, APR
President
Seacoast AI, New Hampshire
Connect on LinkedIn: https://www.linkedin.com/in/beckyemery/
T.J. Winick
Founder & President
Essex Strategies, Massachusetts
https://www.essexstrategies.com
Connect on LinkedIn: https://www.linkedin.com/in/tjwinick/
USEFUL INFORMATION
- Grab a copy of T. J. Winick’s book at this link: Reputation Capital: How to Navigate Crises and Protect Your Greatest Asset
- Blog: How to Get Around Meta’s Limit on Facebook Links
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff – While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
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