Episode: 340
- Melissa Bevier shares the remarkable progress her district has made since attending the Social Media for Schools Retreat, including nearly tripling its social media following and creating content that reached tens of thousands of views.
- Sometimes the biggest improvements don’t require a complicated strategy. Melissa explains how simple shifts – like relying less on graphics and showing more authentic photos, people, and stories – changed how their community responded.
- A small communications team can’t be everywhere, so Melissa is finding creative ways to expand her storytelling network through staff collaboration, photo submissions, and a new student ambassador program.
- One of Melissa’s biggest lessons has nothing to do with algorithms: relationships are your superpower. When staff, coaches, teachers, and students become your eyes and ears, finding meaningful stories becomes much easier.
SPECIAL GUEST
Melissa Bevier
Communications
Grossmont Union High School District, California
Email: mbevier@guhsd.net
Connect with Melissa on Instagram: @_melly_gram_
Website: https://www.guhsd.net
Facebook: https://www.facebook.com/GUHSDschools
Instagram: https://www.instagram.com/guhsd_schools/
USEFUL INFORMATION
- Melissa’s examples:
- Back-to-school video with school leaders
- Weather alert videos featuring girls flag football teams – WHHS and SHS
- Register for the 2027 Social Media for Schools Retreat.
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff – While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
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