Episode: 339
- Sharon Patrick is a one-person communications department serving 28 schools and 18,000+ students – and she’s making social media work! She shares the practical systems, shortcuts, and mindset that help her keep telling great stories without trying to do everything perfectly.
- More posts don’t automatically mean better social media. Sharon once had a goal set by her superintendent: five posts every single day. Hear what convinced her to change course and why being more intentional with content has made such a difference.
- Stop letting great school stories get buried in texts and emails! Sharon shares the super-simple QR code system she uses to collect photos and story ideas from staff across her huge district – and it’s an idea you can easily steal.
- One of Sharon’s most successful content ideas is also one of the simplest. Her district’s “Won the Week Hero” recognition generates incredible engagement while celebrating everyone from teachers to custodians and cafeteria staff. You’ll hear how they organize it, capture the content, and keep it manageable week after week.
SPECIAL GUEST
Sharon Patrick
Public Relations Manager
Rankin County School District, Mississippi
Email: sharon.patrick@rcsd.ms
Website: https://www.rcsd.ms
Facebook: https://www.facebook.com/rcsdms
Instagram: https://www.instagram.com/rcsdms/
USEFUL INFORMATION
- Won the Week Hero – Tran Myers – Look at all of the engagement!!!
- Photo of Sharon Patrick on the tractor listening to the podcast
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff – While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
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