Episode: 329
- Growing membership doesn’t happen by accident. Christa Fazio explains how PenSPRA built relationships with superintendents, tracked new communications roles, and reached out when districts posted jobs.
- For one-person school PR shops, connection is everything. You’ll hear how PenSPRA creates a built-in network through mentoring, monthly conversations, and professional development designed specifically for school communication leaders.
- Christa’s advice for other SPRA chapters is refreshingly practical. From grassroots outreach to a stronger LinkedIn presence, she shares simple strategies that help elevate the role of school communications statewide.
- Christa shares how PenSPRA’s unique executive director model works – and why contracting with the Chester County Intermediate Unit gives the chapter access to an entire communications team, not just one person.
SPECIAL GUEST
Christa Fazio
PenSPRA Executive Director
Division Director of Communications, Marketing, and Engagement
Chester County Intermediate Unit, Pennsylvania
Email: Christaf@cciu.org
Instagram: https://instagram.com/christafazio
LinkedIn: https://www.linkedin.com/in/christa-fazio-9694503/
Websites:
USEFUL INFORMATION
- Helpful blog: Back to School – Checklist for Getting Staff Involved in Social Media
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff – While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
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