What a 23-Year-Old School Communicator Can Teach Us About Social Media with Piper Adamson

July 13, 2026 by Andrea Gribble

Episode: 327

Piper Adamson shares how her first year in school PR has transformed her perspective on storytelling, student engagement, and why working in schools is unlike any other communications role.
Discover how simple, authentic content – from a spontaneous “67 Day” Reel to hallway microphone interviews – can generate incredible engagement and strengthen community connections.
Learn Piper’s practical workflow for capturing great school photos and videos using a camera, smartphone, quick editing tools, and a relationship-first approach with students.
Find out why Wylie ISD is seeing success with photo carousels, student-centered storytelling, and captions that do the heavy lifting instead of text-heavy graphics.

SPECIAL GUEST

Piper Adamson

Communications & Marketing Specialist

Wylie ISD, Texas

Email: piper.adamson@wylieisd.net

Personal Instagram: @piper_aa

LinkedIn: http://www.linkedin.com/in/piperaa48

Website: https://www.wylieisd.net

Facebook: https://www.facebook.com/wylieisd/

Instagram: https://www.instagram.com/thewylieisd/

X: https://x.com/WylieISD

USEFUL INFORMATION

“67th Day of School”
- Instagram 377k views, 38.7k interactions
- Facebook 38k views, 442 interactions
“It’s OK, Mom.”
- Instagram 289k views, 3,610 interactions
- Facebook 281k views, 3,919 interactions
“Tell us something that made you PROUD recently” at Cooper Junior High
- Instagram 11k views, 576 interactions
- Facebook 13.5k views, 545 interactions
“Tell us something GOOD” at Wylie High School
- Instagram 20k views, 1.5k interactions
- Facebook 30.5k views, 685 interactions
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff – While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/

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Archdiocese of Seattle Catholic Schools

Start date: August 5, 2026 - End date: August 8, 2026

Archdiocese of Seattle Catholic Schools

KEYNOTE: Trust Over Trends: A Smarter Approach to School Social Media

Keeping up with trends, algorithms, and “the next big thing” on social media can feel exhausting. But school communication isn’t about chasing what’s viral – it’s about building trust.
In this session, you’ll learn how to shift from pressure to purpose by focusing on authentic, everyday storytelling that highlights the incredible things already happening in your schools. No fancy production. No complicated strategies. Just simple systems that help you consistently celebrate students and staff while protecting your time and energy.
You’ll leave with practical ideas and the confidence to show up online without losing your sanity!

BREAKOUT SESSION: How to Use Instagram for Schools in 2026

Join Andrea Gribble for a crash course on the latest Instagram practices for schools. You’ll learn about maximizing your Instagram profile with a special focus on Instagram Reels. You’ll see TONS of examples from schools that are using Instagram well. Plus, what are the newest Instagram features that you should pay attention to? Instagram veterans and newbies will all learn something in this session.

Rosemount-Apple Valley-Eagan ISD 196 Workshop

Date: August 13, 2026

Location: Eagan High School, Minnesota

8.13.26-rosemount-apple-valley-eagan

Likes, Comments, and Community: Managing Social Media for Your School

Ready for new inspiration for your social media? Join us for professional learning designed specifically for school social media managers in District 196. We’ll cover practical, time-saving tips to elevate your school’s digital presence, easy systems to keep content flowing and proven ways to share your unique story with your community. This session will be presented by Andrea Gribble, author and CEO of SocialSchool4Edu.com. She is a fun and fabulous storyteller who works with hundreds of schools across the country.

CSCOE Summit of Excellence

Date: October 14, 2026

Location: Minneapolis Convention Center, Minnesota

CSCOE Summit of Excellence

Digital Accessibility for Schools: Your Practical Plan for WCAG 2.1 AA

You know digital accessibility matters – but what does meeting WCAG 2.1 AA standards actually look like for a school?

In this practical session, Andrea Gribble will break down exactly what school communicators and staff need to know now. They’ll walk through real examples and simple starting points for your website and social media – including alt text, captions, color contrast, graphics, videos, and more!

Accessibility is not just a website issue; it touches content across your organization. This session is designed to help your school move from overwhelm to a clear game plan. Come ready to learn, ask questions, and leave with the next steps you can actually use!

Scroll-Worthy: Maximizing Your School’s Impact on Social Media

Does your school’s social media blend into the feed instead of standing out? In this session, Andrea Gribble – founder of #SocialSchool4EDU and leader in K12 social media storytelling – shares what’s working right now to capture attention online. From Instagram Reels to weekly feature posts, you’ll discover simple, practical strategies to highlight your students and staff in ways that truly connect with your community.

Packed with dozens of real-life school examples (including CSCOE schools), this session will give you fresh inspiration and ready-to-use ideas you can implement immediately to elevate your school’s online presence.

Training for K12 School Social Media Managers

With #SocialSchool4EDU's Membership Program, we train your staff to be social media storytellers so you can stand out from other schools, celebrate your students and staff, and reach thousands in your community every day.

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