Episode: 325
- Cala Elliott shares how she stepped into school communications without a traditional PR degree – and how she continues to push through imposter syndrome by focusing on the value of the stories she gets to tell.
- You’ll hear why being physically present in school buildings can completely change the stories you discover. Cala explains how hallway conversations, break room chats, and simply showing up help her uncover moments that might otherwise be missed.
- Cala reminds us that relationship-building is one of the most powerful tools a school communicator has. When staff members know you, trust you, and see you regularly, they’re much more likely to invite you into meaningful moments.
- This episode is also a great reminder not to do this work alone. Cala talks about the confidence it took to reach out to others, ask questions, and build a network of people who understand the unique challenges of school PR.
SPECIAL GUEST
Cala Elliott
Public Relations Coordinator
Sherrard School District, Illinois
Email: elliottc@sherrard.us or socialmedia@sherrard.us
Website: https://www.sherrard.us/
Facebook: https://www.facebook.com/sherrardschooldistrict
High School Facebook: https://www.facebook.com/profile.php?id=61579068032201
Instagram: https://www.instagram.com/sherrardschooldistrict/
YouTube: https://www.youtube.com/@sherrardschooldistrict
USEFUL INFORMATION
- Sign up here for our Summer Book Club. We start on Tuesday, June 30, 2026 at 11 am CDT.
- Viral video of principals dancing – over 2.4 million views on Instagram.
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff – While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
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