Episode: 324
- Jake Sturgis from Captivate Media joins Andrea to unpack the growing concern around AI, deepfakes, and student photos – and why school communicators need thoughtful guardrails, not fear-based decisions.
- You’ll hear why a blanket “no more student photos” policy can create unintended consequences for trust, transparency, enrollment, referendum storytelling, and family connection.
- Andrea and Jake share practical ways schools can reduce risk, from reviewing opt-in/opt-out processes to watching for student names, ID badges, bus numbers, computer screens, certificates, and other identifying details.
- This conversation will help you think through smarter storytelling strategies, including wide shots, close-up detail photos, staff training, family education, and clear communication with concerned parents.
SPECIAL GUEST
Jake Sturgis, APR
CEO/Founder
Captivate Media + Consulting, Minnesota
Email: jake@captivatemedia.us
Website: https://www.captivatemedia.us/
Facebook: https://www.facebook.com/CaptivateMediaConsulting
USEFUL INFORMATION
- Blog: Should Schools Stop Posting Student Photos Because of AI?
- Sign up here for our Summer Book Club. We start on Tuesday, June 30, 2026 at 11 am CDT.
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff – While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
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