Episode: 321
- Meet Emily DeBaker. She has a unique role as chief of staff at Racine Unified, where she supports district leaders, advises the superintendent, and brings a communication lens to big decisions before they reach staff, families, or the community.
- You’ll hear why getting involved in a professional development association like WSPRA (Wisconsin School Public Relations Association) can be a game-changer, especially for school communicators who often feel like they are figuring things out on their own.
- Emily explains how WSPRA has grown into more than just conferences, offering resources, networking, webinars, leadership opportunities, and a generous community of people who are always willing to share what works.
- Andrea and Emily also talk about the heart of great school social media: telling real, authentic stories consistently so your community sees the amazing things happening inside your schools.
SPECIAL GUEST
Emily DeBaker
Chief of Staff
Racine Unified School District, Wisconsin
Email: emily.debaker@rusd.org
Website: https://www.rusd.org
Facebook: https://www.facebook.com/racineunified
USEFUL INFORMATION
- Sign up here for our Summer Book Club. We start on Tuesday, June 30, 2026 at 11 am CDT.
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff – While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
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