Episode: 314
- Elissa Dickey shares how she grew Aberdeen Public Schools’ presence from just 36 followers to nearly 2,000 by telling positive stories, building trust across the district, and staying consistent. Her journey is such a good reminder that growth does not happen overnight, but it does happen when you keep showing up.
- This episode will encourage any one-person school comms shop that feels stretched thin. Elissa talks through how she gathers content from staff, uses simple systems for submissions, and turns everyday school moments into posts families actually care about.
- Her growth with short-form video is especially worth hearing. Elissa opens up about trying new things, learning what works on Instagram, and seeing stronger results with shorter Reels, trending audio, and branded cover images.
- You’ll also hear how bringing in a student intern helped expand storytelling in a fresh way. It’s a practical example of how schools can grow their content capacity, empower students, and create more authentic coverage without needing a huge team.
SPECIAL GUEST
Elissa Dickey
Communications and Marketing Director
Aberdeen Public School District, South Dakota
Email: elissa.dickey@k12.sd.us
Website: https://www.aberdeen.k12.sd.us
Facebook: https://www.facebook.com/AberdeenPublicSchools
Instagram: https://www.instagram.com/aberdeenpublicschools/
USEFUL INFORMATION
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff – While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
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