School communicators come in many forms and titles. Some of you are full-time communication directors. Others are administrative assistants. Some are superintendents. A number of you are teachers trying to fit in communications on top of running a classroom. But you all have one thing in common. You’re AWESOME! You see, over the past four […]
Read MoreInstagram for Schools
We all know that Facebook is “king” when sharing your school’s story, but Instagram is quickly growing as a platform to reach students and young parents. More than 35% of adults say they use Instagram, a seven percent increase from 2016 (Pew Research Institute). 60% of Instagram users report checking their feed daily. Are you […]
Read More#SchoolPR Interview – Greg Turchetta
Do you ever feel like you are on an island when it comes to social media for your school? I hear it all the time, which is why I want to work harder to connect you with each other. What better way than Facebook Live?? On April 25th, I scheduled a Facebook Live interview with […]
Read MoreChanging the Narrative on K-12 Education
I’m incredibly lucky. Besides being incredibly blessed with an awesome husband, six healthy (and energetic) kids, and a home – I have a job that I absolutely LOVE! Since 2014, I get to wake up every day and tell the whole world about the great things happening at schools. I tell that story through social […]
Read MoreHow to Polish a Post
Ding! A notification pops up on your phone from Gmail. You take a look at the app and… yes! You received an email from a teacher with great new content for your social media pages. You click on the email and see the following message: Subject: Science Experiment Today, March 15th, 4th graders in my […]
Read MoreSocial Media Use in 2018 – The Latest Data & How it Impacts Your School
Are you having a tough time keeping up with social media for your school? I think we all feel overwhelmed from time to time. It might be advantageous to take a moment to rethink your social strategy. Should you launch a new platform? Or even cut some channels out? Well, the most effective way to […]
Read MoreTop Ten Ways to Start a Post
It happens to the best of us: we mean to start out our posts in an eye-catching way, but we get stuck in a rut. The wording of every other post seems the same, and while people following your page might not notice as much as you do, they are still unconsciously aware. Using the […]
Read MoreSchools Under Attack: Three Tips for Responding
Keeping things positive on your own social media sites for your school is one thing. But what about what everyone is saying on other channels? Private parent Facebook groups, community rant pages, neighborhood platforms like Nextdoor: the list could go on and on. People have opinions and they are not afraid to share them, but […]
Read MoreBroadcast LIVE – 30 Ideas for Facebook Live in Your School
There has never been an easier way to interact directly with your community and let them witness your school’s story as it unfolds. It’s called Facebook Live – and you should be using it for your school! This week, we want to share 30 ideas to inspire you to go live. We’ve also created this […]
Read MoreVideo Update on Facebook
Do you want help sharing the Facebook News Feed update with your staff? We thought you did! Below is the letter we sent out to our partner schools earlier this week. It includes an awesome video update that is meant to be shown at a staff meeting. Of course, there are a few spots where […]
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