School hashtags are a necessity. Most districts know that by now! But not all hashtags are created equal. Back in 2015, I shared a blog with 10 Cool Hashtags for Schools. I’ve been meaning to publish another list of great hashtags for some time now – and today is the day! Get energized by this […]
Read MoreNo – You Can’t Do it All! A Story of School PR Balance
Today, I want to talk about a topic that has been getting a lot of attention in the #SchoolPR community. It’s a real issue that the team at #SocialSchool4EDU faces, and I know you are dealing with it too. Frustratingly, there isn’t an easy solution. I have some resources that I want to provide, but […]
Read MoreWhat to Say When People are Against Using Social Media for Your School District
I don’t watch the news. I hardly watch any television. Do you know how I keep up with the world? Social media! I don’t even necessarily follow news channel pages; I just listen to what others are talking about and can then choose to look up more information from there. I know I’m not the […]
Read MoreMy Biggest Social Media Posting Mistake!
Since 2014, I have made a LOT of social media posts for schools. But there is one post that I will NEVER forget. I remember it so clearly… I was on the deck on a warm June day. It was Thursday, June 15, 2017, to be exact. While I was sipping my coffee and enjoying […]
Read More5 Ways to Make Social Media Easier This School Year
Managing social media isn’t your full-time job at your school. Come to think of it – it may not even be in your job description at all! But it is important to get your district’s stories out to the community, so today we wanted to share five ways to help make social media easier this […]
Read MoreCenter Stage: Making an Impact with a One-Person Communications Department
Take one look at Portage Community School District’s latest cover photo (pictured above), and you can tell that this district is all about capturing unique, candid moments and sharing them with their community! PSCD currently has a total of 2,350 students attending their one primary (kindergarten and first grade) school, four elementary schools, one middle […]
Read MoreSocial Media Made Easy – 9 Strategies for Generating Awesome Content
I’ve been working in social media for schools since 2014. Want to know the number one concern from nearly every school I talk to? I mean— hands-down—this comes in first place by a MILE! Content. How do we get content to post on social media? I’m a bit amazed that this is the number-one issue. […]
Read MoreCenter Stage: Tuscaloosa City Schools Shares Storytelling Strategies To Help Your Social Media Efforts
This week, we are featuring a BIG district with a big name leading its social media efforts! Tuscaloosa City Schools is a district in Alabama with 10,651 students spread across 21 schools, which makes it by far one of the largest districts we have been in touch with. Rather than having one social media coordinator […]
Read MoreCalendar of Celebrations for Schools
Nothing creates more anxiety in a school social media manager like the fear of missing an important national “day” on your Facebook page. Wait – what? It is Custodial Workers Recognition Day? And it’s noon and you have an afternoon of meetings… Darn it! You feel like a failure. No – you’re not a failure. […]
Read MoreHow Adding Emojis Can Engage Your Social Media Audience!
Be honest . . . when you use emojis that show an expression, do you find yourself making that same facial expression? Have you been caught texting and someone asks you laughingly, “Why are you making that face?!” Emojis are a great tool to have in your back pocket. Consider the possibilities for using emojis […]
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