I don’t watch the news. I hardly watch any television. Do you know how I keep up with the world? Social media! I don’t even necessarily follow news channel pages; I just listen to what others are talking about and can then choose to look up more information from there. I know I’m not the […]
Read MoreMy Biggest Social Media Posting Mistake!
Since 2014, I have made a LOT of social media posts for schools. But there is one post that I will NEVER forget. I remember it so clearly… I was on the deck on a warm June day. It was Thursday, June 15, 2017, to be exact. While I was sipping my coffee and enjoying […]
Read More5 Ways to Make Social Media Easier This School Year
Managing social media isn’t your full-time job at your school. Come to think of it – it may not even be in your job description at all! But it is important to get your district’s stories out to the community, so today we wanted to share five ways to help make social media easier this […]
Read MoreCenter Stage: Making an Impact with a One-Person Communications Department
Take one look at Portage Community School District’s latest cover photo (pictured above), and you can tell that this district is all about capturing unique, candid moments and sharing them with their community! PSCD currently has a total of 2,350 students attending their one primary (kindergarten and first grade) school, four elementary schools, one middle […]
Read MoreSocial Media Made Easy – 9 Strategies for Generating Awesome Content
I’ve been working in social media for schools since 2014. Want to know the number one concern from nearly every school I talk to? I mean— hands-down—this comes in first place by a MILE! Content. How do we get content to post on social media? I’m a bit amazed that this is the number-one issue. […]
Read MoreCenter Stage: Tuscaloosa City Schools Shares Storytelling Strategies To Help Your Social Media Efforts
This week, we are featuring a BIG district with a big name leading its social media efforts! Tuscaloosa City Schools is a district in Alabama with 10,651 students spread across 21 schools, which makes it by far one of the largest districts we have been in touch with. Rather than having one social media coordinator […]
Read MoreCalendar of Celebrations for Schools
Nothing creates more anxiety in a school social media manager like the fear of missing an important national “day” on your Facebook page. Wait – what? It is Custodial Workers Recognition Day? And it’s noon and you have an afternoon of meetings… Darn it! You feel like a failure. No – you’re not a failure. […]
Read MoreHow Adding Emojis Can Engage Your Social Media Audience!
Be honest . . . when you use emojis that show an expression, do you find yourself making that same facial expression? Have you been caught texting and someone asks you laughingly, “Why are you making that face?!” Emojis are a great tool to have in your back pocket. Consider the possibilities for using emojis […]
Read MoreSuperior Public Schools: Feature My School
Can a small district have a big reach? Absolutely! Case in point: Superior Public Schools. They have been working with us since August 2018, and although they may only have 430 students, they now have a whopping 1,400 Facebook fans and reach 6,600 people in the average week! So what is the secret to their […]
Read MoreShould I Share Student Names on Posts?
I get great questions all the time from schools about social media. This particular question warranted a special blog post because I will bet that the same question has popped up at your school! The email read: Hi Andrea, I am wondering if you wouldn’t mind sharing your brief insight on the topic of names […]
Read More