Continuous learning is a common concern for just about every school communicator I know! Why? Well, you work in a school. Professional Development (PD) is pretty much a given for all educators and education professionals. You’re surrounded by colleagues who are constantly attending PD events, earning additional credentials, and upping their game when it comes […]
Read MoreHow to Handle the Community Gossip Groups on Social Media
“Andrea, two of my school board members want me to join the gossip group in our community on Facebook. They expect me to respond to every post that discusses the school. And the only real way I can join the group is with my personal profile. What should I do?” I’ve received this email message […]
Read MoreGet Inspired! Twelve Schools That Have Award-Winning Social Media
Do you love following K12 schools that are doing amazing things with their social media pages? Me too! So this past spring, I did something special. I created an awards program to highlight some of the top schools and School PR pros across the country, specifically recognizing their work on social media. I announced these […]
Read MoreCase Study: Wabasha-Kellogg School District #811
From “Inconsistent and Haphazard” to “Celebratory and Tremendous”: How Wabasha-Kellogg School District Transformed Its Social Media! Jim Freihammer has a lot on his plate as the superintendent of a rural Minnesota school district. One of his many responsibilities during the pandemic was keeping the school social media page active – and this meant coordinating eight […]
Read MoreCase Study: Claremore Public Schools
How One School Communicator Leveraged Her Social Media Expertise Into a District-Wide “Communications Cadres” Program! Jamie Brace leads a team of social media champions at Claremore Public Schools in Oklahoma, dubbed the “Communication Cadres.” She taps into her membership in the Social Media Crew for Schools to bring them best practices, new ideas, and time-saving […]
Read MoreThe Tech Divide: An Easy Tip to Get More Photos for Social Media
Ready for a true story? I once showed a teacher how to install Google Drive on her phone so she could send pics for social media posts to me… in the produce section at my grocery store. I tell you this not to illustrate my tech knowledge (it’s sketchy) but to bring you in on […]
Read More52 Questions That Will Increase Engagement on Facebook!
Do you want to stand out in the crowded Facebook newsfeed? Could your engagement use a bit of a boost? Are you just ready for something different in your content calendar? This blog will help you satisfy all of those goals! You’re going to learn how to ask simple, engaging questions that are irresistible for […]
Read MoreHow to Get New Staff Involved with Social Media
I remember how nervous I was at the new teacher in-service in 1992. I was over the moon to have landed a job teaching German and wanted everyone to know that I was part of the team in Waukesha, WI. If only Facebook had existed back then. You might have seen a picture like this […]
Read More7 Steps to Landing Professional Development Funding for Your School PR Role
You work in education. You literally work within an institution that believes in the power of learning, growing, and investing in oneself to advance knowledge and impact the world. Then why, oh why, is it so hard for us to ask for money so that we can invest in ourselves to better serve the school? […]
Read MoreFive Projects To Tackle This Summer
Summer’s almost here! Everyone deserves time away to rest and recharge. But summer is also the ideal time to tackle a project. We have five items for you to tackle while sitting by the pool! Take time away – that’s an order! This project is #1 for a reason. Every human deserves the opportunity to […]
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