Continuous learning is a common concern for just about every school communicator I know! Why? Well, you work in a school. Professional Development (PD) is pretty much a given for […]
Read MoreHow to Handle the Community Gossip Groups on Social Media
“Andrea, two of my school board members want me to join the gossip group in our community on Facebook. They expect me to respond to every post that discusses the […]
Read MoreGet Inspired! Twelve Schools That Have Award-Winning Social Media
Do you love following K12 schools that are doing amazing things with their social media pages? Me too! So this past spring, I did something special. I created an awards […]
Read MoreCase Study: Wabasha-Kellogg School District #811
From “Inconsistent and Haphazard” to “Celebratory and Tremendous”: How Wabasha-Kellogg School District Transformed Its Social Media! Jim Freihammer has a lot on his plate as the superintendent of a rural […]
Read MoreCase Study: Claremore Public Schools
How One School Communicator Leveraged Her Social Media Expertise Into a District-Wide “Communications Cadres” Program! Jamie Brace leads a team of social media champions at Claremore Public Schools in Oklahoma, […]
Read MoreThe Tech Divide: An Easy Tip to Get More Photos for Social Media
Ready for a true story? I once showed a teacher how to install Google Drive on her phone so she could send pics for social media posts to me… in […]
Read More52 Questions That Will Increase Engagement on Facebook!
Do you want to stand out in the crowded Facebook newsfeed? Could your engagement use a bit of a boost? Are you just ready for something different in your content […]
Read MoreHow to Get New Staff Involved with Social Media
I remember how nervous I was at the new teacher in-service in 1992. I was over the moon to have landed a job teaching German and wanted everyone to know […]
Read More7 Steps to Landing Professional Development Funding for Your School PR Role
You work in education. You literally work within an institution that believes in the power of learning, growing, and investing in oneself to advance knowledge and impact the world. Then […]
Read MoreFive Projects To Tackle This Summer
Summer’s almost here! Everyone deserves time away to rest and recharge. But summer is also the ideal time to tackle a project. We have five items for you to tackle […]
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